12 Sep
|
Biofuelcircle
|
Pune
12 Sep
Biofuelcircle
Pune
Job Description
We are hiring for Lead Brand & Communication role at BiofuelCircle for Pune location. Key purpose of the role: To shape the category narrative around digitally enabled bioenergy commerce and establish BiofuelCircle as the defining platform and thought leader in the bio-carbon supply chain. Responsibilities: - Brand & Communication Strategy & Execution - Corporate Storytelling & Thought Leadership - Product Positioning & Marketing Communication - Media Relations & PR - Digital & Social Communications What Key Tasks will be involved? Brand & Communication Strategy · - Develop and execute BiofuelCircle's brand and communication strategy aligned with business strategy, growth priorities and brand positioning. - Translate business and customer insights into communication strategies, campaign briefs and narratives. - Develop communication frameworks for different stakeholder groups including industrial buyers, suppliers, farmers, partners, policymakers, employees and ecosystem stakeholders. · - Ensure consistency of brand voice, tone,
visual identity and messaging across all customer and stakeholder touchpoints. - Act as the custodian of the BiofuelCircle brand and ensure every communication strengthens the desired brand perception. Corporate Storytelling & Thought Leadership - Develop BiofuelCircle's overarching corporate narrative and storytelling platform. - Identify and build compelling stories around innovation, digital platform capabilities, technology, supply-chain transformation, rural ecosystem impact, customer success, sustainability impact, business growth and industry leadership. - Identify opportunities for leadership participation in industry forums, conferences, panels, podcasts, interviews and digital platforms. - Establish BiofuelCircle as a credible voice on bioenergy, biomass, circular economy, decarbonization and digital transformation of the bio-carbon supply chain. Product Positioning & Marketing Communication - Develop transparent, differe
📌 Brand Communications Manager (Pune)
🏢 Biofuelcircle
📍 Pune