Job Description
Experience: 8–10 Years
nFunction: Media Planning
nLocation: Mumbai
nRole Overview
nWe are looking for an experienced Media Planner with strong expertise in planning and executing media campaigns across TV, Print, and Radio. The ideal candidate should have a strong understanding of media markets, audience insights, campaign planning, and media measurement tools, with the ability to develop effective media strategies based on client objectives.
nKey Responsibilities
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- Develop and execute integrated media plans across TV, Print, and Radio based on client objectives and campaign requirements.n
- Understand client briefs and translate them into effective media strategies and plans.n
- Conduct audience, market, and competitive analysis to identify relevant media opportunities.n
- Plan media spends, reach, frequency, GRPs/TRPs, impressions, and other relevant campaign metrics.n
- Evaluate media vehicles and recommend the most effective platforms based on target audience and campaign objectives.n




- Work closely with buying teams to ensure effective negotiation, implementation, and monitoring of media plans.n
- Monitor campaign performance and provide regular analysis and optimization recommendations.n
- Prepare media plans, post-campaign reports, presentations, and performance summaries.n
- Work with research and media measurement tools to analyse audience behaviour and media consumption.n
- Track industry trends, media developments, and changes in consumer behaviour.n
- Coordinate with internal teams, clients, media partners, and vendors to ensure smooth campaign execution.n
- Manage multiple campaigns and deadlines while maintaining accuracy in planning and reporting.n

nDesired Skills & Competencies
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- 8–10 years of experience in media planning, preferably with an advertising/media agency.n
- Strong hands-on experience in TV, Print, and Radio planning.n
- Valuable understanding of media research, audience measurement, and ca

📌 Media Planner (Mumbai)
🏢 R K SWAMY
📍 Mumbai