Sales Head – CarTrends Auto Parts

Department: Sales

Location: Delhi NCR / Jaipur

Experience: 8–15 Years

Industry: Automotive Aftermarket / Auto Components / Spare Parts

Employment Type: Full-Time

About CarTrends

CarTrends Auto Parts is a growing automotive spare parts company serving the B2B market with a wide range of OEM/OES and aftermarket products for passenger and commercial vehicles.

We are looking for a solid Sales Head who can take complete ownership of the sales function, drive revenue growth, expand our dealer/distributor network and build a high-performing sales team.

This is a business ownership role , not just a team management position. The person will be responsible for building the sales engine, improving market coverage and delivering consistent revenue growth.

Key Responsibilities1. Sales & Revenue Ownership

- Take complete ownership of the company's sales and revenue targets.
- Develop and execute monthly, quarterly and annual sales strategies.
- Drive revenue growth across existing and new markets.
- Identify opportunities to increase market share and product penetration.
- Monitor sales performance and take corrective action wherever required.

1. Dealer & Distributor Network

- Build and expand the company's dealer, distributor, retailer and workshop network .
- Identify and onboard high-potential channel partners.
- Develop strong relationships with key dealers and distributors.
- Increase business from existing customers through cross-selling and product expansion.
- Develop territory-wise plans for market penetration and expansion.

1. B2B & Institutional Sales

- Drive B2B sales across the automotive aftermarket.
- Develop relationships with garages, workshops, dealers, distributors, retailers and institutional customers.
- Identify large-volume business opportunities and strategic accounts.
- Lead negotiations and close high-value business deals.

1. Team Leadership

- Build,



manage and scale the sales team.
- Set individual and team targets and ensure clear accountability.
- Recruit, train, coach and develop sales managers and executives.
- Conduct regular performance reviews and sales meetings.
- Create a strong performance-driven sales culture.

1. Sales Process & Systems

- Establish structured sales processes and SOPs.
- Ensure proper usage of CRM and sales tracking systems.
- Monitor lead generation, follow-ups, conversions, order value and collections.
- Build an accurate sales forecasting system.
- Ensure proper reporting and visibility of sales activities.

1. Market Expansion

- Identify new cities, territories and customer segments for expansion.
- Develop territory-wise sales strategies.
- Study competitors, pricing, product demand and market trends.
- Build plans for entering new markets and increasing market presence.
- Work closely with management on expansion plans.

1. Collections & Commercial Discipline

- Ensure timely collection of outstanding payments from customers.
- Monitor customer credit limits and payment cycles.
- Work with the Accounts team to control overdue receivables.
- Balance sales growth with profitability and healthy cash flow.

1. Product & Market Understanding

- Develop strong knowledge of automotive spare parts, OEM/OES and aftermarket products.
- Understand product demand, vehicle applications and market pricing.
- Work with Purchase/Inventory teams to identify fast-moving and high-demand products.




- Provide market feedback to management for product and inventory planning.

Key Performance Indicators (KPIs) The Sales Head will be responsible for:
- Monthly and annual revenue achievement
- Sales growth percentage
- New dealer/distributor additions
- Territory expansion
- Customer acquisition
- Existing customer growth
- Sales team productivity
- Conversion rate
- Average order value
- Gross margin/profitability
- Collection and overdue control
- Sales forecast accuracy
- Customer retention

Candidate Profile We are looking for someone who:
- Has 8–15 years of strong sales experience , preferably in the automotive aftermarket/spare parts industry.
- Has proven experience in B2B/channel sales .
- Has handled dealer/distributor networks and territory expansion.
- Has managed and scaled sales teams.
- Has a strong track record of achieving revenue targets.
- Understands automotive spare parts and aftermarket distribution.
- Has strong negotiation and relationship-building skills.
- Is comfortable with targets, numbers and performance-driven environments.
- Has experience working with CRM/ERP and sales reporting systems.
- Can build processes and teams rather than simply operate within an existing system.
- Is highly accountable, commercially strong and execution-focused.

Preferred Experience Candidates from the following backgrounds will be preferred:

Automotive Spare Parts | Auto Components | Aftermarket | OEM/OES | Automotive Distribution | Tyres | Lubricants | Batteries | Garage/Workshop Networks | Auto Accessories

What We Expect From the Sales Head The person joining this role should be capable of:

Building the team → Building the network → Building the pipeline → Closing business → Growing revenue → Improving market presence.

- We are looking for a hands-on sales leader who can own the complete sales function and deliver measurable business growth.

📌 Head of Sales (West Delhi)
🏢 Cartrends
📍 West Delhi