Role Overview

We are looking for a dynamic and strategic Head of Marketing to lead our marketing function and drive revenue growth. This role will own the end-to end marketing strategy from brand building to demand generation ensuring alignment with business goals and sales outcomes.

Key Responsibilities

1. Revenue & Growth Ownership

- Own and drive marketingdriven revenue targets
- Build a predictable inbound pipeline (MQL SQL Revenue)
- Align closely with sales to improve conversion rates and deal velocity

2. Demand Generation & Performance Marketing

- Plan and execute multichannel campaigns (Google Ads, LinkedIn, SEO, Email)
- Optimize CAC, CPL, and ROI across campaigns
- Build scalable inbound engines for consistent lead flow

3. Brand & Positioning

- Define and strengthen brand positioning in the market
- Ensure consistent messaging across website, campaigns, and sales collateral
- Establish thought leadership in the industry (CPaaS / Cloud Telephony / SaaS)

4. Product Marketing

- Translate product capabilities into solid value propositions
- Create compelling GTM strategies for new launches/features
- Enable sales with pitch decks, battle cards, and use cases

5. Content & Digital Strategy

- Drive highimpact content strategy (blogs, case studies, whitepapers)
- Improve organic visibility through SEO and authority building
- Manage website performance, CRO, and user journeys

6.



Team Leadership & Execution

- Build, lead, and mentor a highperformance marketing team
- Manage agencies, freelancers, and internal stakeholders
- Set clear KPIs and track performance regularly

7. Data & Analytics

- Own marketing dashboards and reporting
- Track funnel metrics: Traffic Leads MQL SQL Revenue
- Use data to continuously optimize campaigns and strategy

Key Requirements

- 10-15 years of experience in marketing (preferably in SaaS / CPaaS / B2B Tech)
- Proven track record of driving revenue through marketing
- Strong understanding of performance marketing & inbound growth
- Experience in marketing automation, CRM tools (HubSpot, Zoho, Salesforce)
- Excellent leadership, communication, and strategic thinking skills

Preferred Qualifications

- Experience in cloud telephony / CPaaS / API products
- Prior experience working closely with sales teams in a high-growth environment
- Strong network in the startup / tech ecosystem KPIs / Success Metrics
- Marketing-sourced revenue
- Cost per lead (CPL) & Customer Acquisition Cost (CAC)
- MQL to SQL conversion rate
- Pipeline contribution
- Website traffic & conversion rates

Why Join Us

- Opportunity to build and scale the marketing function from the ground up
- High ownership with direct impact on revenue
- Fast-growing, innovation-driven environment

📌 Head of Marketing (Chennai)
🏢 AP Management Consultants
📍 Chennai