Location: Ahmedabad, India [ Candidates willing to relocate can also Apply]

Experience: 8–12 Years

Reporting To: CRO / CBO

Team Structure: Leads a team of 3–4 Key Account Managers, with supporting Key Account Executives and an in-house Performance Marketing team.

About The Company We are India's largest artisanal bakery brand and a leading new-age FMCG player, present in 150+ cities across the country. With an omni-channel distribution strategy spanning General Trade, Modern Trade, and E-commerce, we are committed to making high-quality, authentic bakery products accessible nationwide.

As a category pioneer, we continuously build better-for-you, clean-label products aligned with the modern Indian consumer's health and wellness aspirations — driving strong, repeat-purchase behaviour across all channels.

Key Responsibilities

- P&L; Ownership & Commercial Strategy
- Own and manage the complete P&L; for the combined Marketplaces and Quick Commerce channels, including revenue, margins, trade spends, and profitability.
- Drive both top-line and bottom-line performance through effective margin planning, promo optimization, pricing strategy, and disciplined trade spend management.
- Develop and execute an integrated growth roadmap that balances marketplace scale (Amazon, Flipkart, etc.) with the high-frequency dynamics of quick commerce platforms (Blinkit, Instamart, Zepto etc).
- Lead annual and quarterly Joint Business Planning (JBP) with all major platforms, negotiating commercial terms, visibility budgets, co-marketing investments, and long-term strategic partnerships.
- Platform Management & Digital Shelf Optimization
- Lead platform-specific strategy across all marketplaces and quick commerce channels,



including assortment planning, SKU mix, pack sizes, and price architecture.
- Ensure pricing integrity and a structured promotional calendar aligned with category roles, platform dynamics, and brand objectives.
- Maximize digital shelf performance by optimizing product listings, A+ content, imagery, search ranking, and conversion levers across platforms.
- Drive solid ratings and reviews through proactive customer feedback management, quality alignment, and post-purchase experience improvements.
- Oversee visibility and operational readiness on quick commerce platforms by ensuring high fill rates and inventory availability at all times.
- Performance Marketing & Visibility
- Define and manage platform-specific advertising budgets across marketplaces and quick commerce channels to drive efficient visibility and conversion.
- Optimize TACoS, ROAS, CTR, and overall channel profitability through data-driven performance marketing strategies and continuous campaign refinement.
- Collaborate with Brand and Performance Marketing teams to execute sponsored listings, digital activations, and platform-led campaigns aligned with category and brand priorities.
- Leverage platform insights and analytics to plan visibility bursts, seasonal events, and promotional spikes that drive incremental revenue and market share.




- Ensure consistent brand representation and message alignment across all digital commerce touchpoints and paid visibility assets.
- Operational Excellence & Supply Chain Synergy
- Partner with Supply Chain and Demand Planning teams to build accurate, data-backed forecasts tailored to marketplace and quick commerce demand patterns.
- Improve inventory turns and platform availability by optimizing replenishment cycles, reducing stock-outs, and minimizing aging inventory across warehouses and dark stores.
- Collaborate with the SCM team to identify process efficiencies, optimize routing, and help reduce overall logistics and last-mile delivery costs across platforms.
- Data, Analytics & Team Leadership
- Champion a strong data-driven culture by leveraging platform analytics tools (Amazon Pi, Blinkit Insights, Zepto Atom, etc.) to guide decisions on pricing, visibility, assortment, and performance optimization.
- Analyse channel performance to uncover trends in consumer behaviour, pricing elasticity, competition, and conversion drivers, translating insights into actionable growth strategies.
- Build and automate dashboards and reporting mechanisms for forecasting, sales performance, inventory health, and marketing efficiency.
- Lead, mentor, and develop a high-performing team of Key Account Managers and channel specialists to deliver consistent execution and channel growth.
- Drive cross-functional alignment with Finance, Marketing, and Supply Chain teams to ensure seamless execution of channel priorities and strategic initiatives.

Skills: quick commerce,operational excellence,ecommerce,marketplaces,digital commerce,performance marketing,p&l; analysis

📌 Head of Digital Marketplaces & Quick Commerce (Ahmedabad)
🏢 Growqai
📍 Ahmedabad