Job Summary

We are looking for an experienced Head E-commerce to lead and accelerate the company's online FMCG business across marketplaces, quick-commerce platforms, D2C, and other digital channels.

Key Responsibilities

1. E-commerce Business Strategy

- Develop and execute the company's overall e-commerce growth strategy.

- Own the online business P&L;, revenue, margins, and profitability.

- Build annual, quarterly, and monthly sales plans.

- Identify opportunities across marketplaces, quick commerce, D2C, and emerging digital channels.

1. Marketplace &
- Quick-Commerce Management

- Manage key accounts and business relationships with major e-commerce and quick-commerce platforms.

- Drive sales and visibility through platform-specific promotions, campaigns, banners, search placement, and product merchandising.

- Negotiate commercials, margins, visibility investments, promotional plans, and annual business agreements.

1. Revenue &
- Profitability

- Own monthly, quarterly, and annual online sales targets.

- Drive GMV/NMV, net revenue, gross margin, and contribution margin.

- Develop pricing, discounting, promotion, and assortment strategies.

- Optimize trade spends and promotional investments.

1. Quick-Commerce Growth

- Develop and execute strategies for quick-commerce channels.

- Improve product availability, assortment, visibility, and ranking across dark stores.

- Drive sales through tactical promotions and platform-led events.

- Analyze store-level and SKU-level performance.

1. D2C &
- Digital Growth

- Lead the company's D2C/e-commerce website business.

- Improve traffic, conversion rate, AOV, repeat purchases,



and customer retention.

- Develop customer acquisition and retention programs.

- Coordinate with digital marketing teams on Google, Meta, affiliate, influencer, and other acquisition channels.

- Optimize CAC, ROAS, and customer lifetime value.

1. Category &
- Product Management

- Develop the right online assortment by platform and consumer segment.

- Identify hero SKUs and high-growth categories.

- Drive new product launches and online-exclusive packs/bundles.

1. Supply Chain &
- Availability

- Work closely with demand planning, supply chain, warehouse, and sales teams.

- Ensure optimum inventory levels across online channels.

- Improve fill rates and reduce stock-outs, cancellations, expiry, and excess inventory.

1. Digital Marketing &
- Consumer Acquisition

- Develop digital campaigns to build brand awareness and drive sales.

- Work with internal teams and agencies to optimize performance marketing.

- Monitor ROAS, CAC, conversion, traffic, and consumer acquisition.

1. Data &
- Business Analytics

- Establish dashboards and reporting for online business performance.

- Analyze sales by channel, platform, category, SKU, geography, and customer segment.

- Track key business metrics and identify corrective actions.

1. Team &
- Stakeholder Management

- Lead and develop the e-commerce team.

- Manage marketplace account managers, category teams, agencies, and external partners.

- Work cross-functionally with Sales, Marketing, Finance, Supply Chain, Demand Planning, IT, and Product teams.

- Establish transparent KPIs and performance standards for the team.

📌 Head Ecommerce (Delhi)
🏢 Talent Corner HR Services
📍 Delhi