DigiMagnate is a results-driven digital marketing agency specializing in SEO, AI SEO, Google Business Profile SEO, AEO/GEO, website design & development, and performance marketing.

We work with businesses and brands across different industries and are looking for an experienced Google Ads / PPC Expert who can take complete ownership of our paid advertising campaigns and generate high-quality leads for our core services.

Job Overview

We are looking for a highly experienced and performance-focused Google Ads / PPC Expert with 5+ years of hands-on experience in planning, launching, managing, and scaling Google Ads campaigns.

The candidate will be responsible for running performance campaigns primarily for:

- SEO Services
- Website Design & Development
- Digital Marketing Services
- Other high-value B2B services as required

The ideal candidate should have robust expertise in lead generation, conversion optimization, campaign scaling, keyword strategy, landing page optimization, tracking, remarketing, and ROI-focused advertising. This is a senior role, and the candidate will be expected to independently manage campaigns, analyze performance, identify opportunities, and continuously improve lead quality and acquisition costs.

Key Responsibilities1. Google Ads Campaign Management

- Plan, create, launch, and manage Google Ads campaigns for SEO and website design & development services.
- Manage Search, Performance Max, Display, Remarketing, and other relevant Google Ads campaigns.
- Conduct detailed keyword research and identify high-intent commercial keywords.
- Build and optimize campaign structures, ad groups, keyword lists, match types, negative keywords, and targeting.
- Create compelling and conversion-focused ad copies.
- Continuously optimize campaigns based on performance data.

1. Lead Generation & Conversion

- Develop Google Ads strategies specifically focused on generating high-quality business leads.
- Optimize campaigns for qualified leads rather than simply maximizing lead volume.
- Analyze lead quality, conversion rates, CPL, CAC, and overall campaign profitability.
- Identify low-quality traffic and take corrective action.
- Work closely with the sales team to understand lead quality and improve campaign targeting.
- Develop strategies to improve lead-to-client conversion rates.

1. Budget & ROI Management

- Manage daily and monthly Google Ads budgets efficiently.
- Allocate budgets across campaigns based on performance and business priorities.
- Monitor CPC, CTR, CPL, CPA, conversion rate, ROAS and ROI.
- Reduce unnecessary ad spend and improve overall campaign efficiency.
- Identify scalable campaigns and opportunities for profitable growth.

1. Keyword Research & Competitor Analysis





- Conduct advanced keyword research for SEO, website development, and other digital services.
- Identify high-intent, high-commercial-value keywords.
- Analyze competitors' Google Ads strategies and advertising positioning.
- Identify new keyword and campaign opportunities.
- Continuously expand and refine keyword targeting based on search behavior and campaign data.

1. Conversion Tracking & Analytics

- Set up and monitor conversion tracking for Google Ads campaigns.
- Work with Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Ads conversion tracking.
- Track form submissions, calls, WhatsApp enquiries, consultation bookings, and other relevant conversions.
- Verify tracking accuracy and troubleshoot conversion tracking issues.
- Analyze user behavior and campaign performance using data.

1. Landing Page Optimization

- Analyze landing pages and identify factors affecting conversion rates.
- Suggest improvements to landing page content, CTA placement, messaging, forms, trust elements, and user experience.
- Work with the SEO, content, and web development teams to improve landing page performance.
- Conduct or support A/B testing wherever required.

1. Campaign Scaling

- Develop strategies to scale successful campaigns while maintaining lead quality and profitability.
- Test new keywords, locations, audiences, ad copies, landing pages, and campaign types.
- Identify new geographic markets and business opportunities.
- Continuously experiment with new Google Ads features and performance strategies.

1. Reporting & Performance Analysis

- Prepare weekly and monthly Google Ads performance reports.
- Present key campaign metrics, insights, challenges, and recommendations.
- Clearly communicate what is working, what is not working, and what actions should be taken next.
- Maintain accurate campaign and performance records.

Required Skills & Qualifications
- 5+ years of hands-on experience in Google Ads / PPC / Performance Marketing.
- Strong experience in B2B lead generation campaigns.
- Proven experience generating leads for service-based businesses.
- Strong knowledge of Google Search Ads.
- Good understanding of Performance Max, Display, and Remarketing campaigns.
- Strong keyword research and search intent understanding.
- Excellent knowledge of negative keyword management and match types.




- Strong understanding of conversion tracking and attribution.
- Experience with Google Analytics 4 and Google Tag Manager.
- Robust analytical and data-driven approach.
- Excellent understanding of CPC, CTR, Quality Score, Conversion Rate, CPL, CPA, ROAS and ROI.
- Experience with landing page optimization and CRO.
- Strong competitor and market research skills.
- Ability to independently manage advertising campaigns and budgets.
- Strong problem-solving and decision-making skills.

Preferred Experience Candidates with experience in the following areas will be preferred:
- SEO agency / digital marketing agency
- B2B lead generation
- SEO service lead generation
- Website design & development lead generation
- High-ticket service lead generation
- Local and national lead generation
- Multiple-location campaigns
- Performance marketing for service businesses
- Scaling campaigns while maintaining lead quality

Key Performance Indicators (KPIs) The selected candidate will be evaluated based on:
- Quality of leads generated
- Cost Per Lead (CPL)
- Qualified Lead Rate
- Conversion Rate
- Lead-to-Client Conversion
- Customer Acquisition Cost (CAC)
- Campaign ROI / ROAS
- Search impression share
- Overall campaign profitability
- Ability to scale successful campaigns

What We Expect From You We are looking for someone who can take complete ownership of Google Ads performance rather than simply executing instructions.

You should be able to:

- Build a campaign strategy from scratch.
- Identify the right keywords and audiences.
- Launch and manage campaigns independently.
- Analyze campaign data and make data-driven decisions.
- Identify problems before they become major issues.
- Continuously optimize campaigns.
- Generate quality leads within a controlled acquisition cost.
- Scale profitable campaigns.
- Communicate clearly with management and internal teams.

Important Requirement Only candidates with 5+ years of genuine hands-on Google Ads / PPC experience should apply.

Candidates must have practical experience managing real lead-generation campaigns and advertising budgets.

Experience with service-based businesses, agencies, SEO services, and website development campaigns will be highly preferred.

Why Join DigiMagnate?

- Work with a growing digital marketing company.
- Prospect to manage real performance marketing campaigns.
- Work closely with SEO, web development, content, and creative teams.
- Opportunity to build and scale high-value lead-generation campaigns.
- Growth-oriented work environment.
- Opportunity to take ownership of performance marketing strategy.
- Career growth based on performance and results.

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Google Ads Specialist (Jaipur)
🏢 digimagnate
📍 Jaipur