Freelance Performance & Social Media Marketing Specialist

Company: Hotbox Production

Job Type: Freelance / Project-Based

Work Mode: Hybrid

Experience: 26+ years

Compensation: Payment will be on a project basis, depending on the scope, requirements, and complexity of the project.

About Hotbox Production

Hotbox Production is a creative production and marketing agency working across social media, influencer marketing, creative direction, content production, talent management, and digital marketing.

We are looking to build a network of talented freelance marketers who can work with us on upcoming client projects and campaigns.

Role Overview

We are looking for a Performance & Social Media Marketing Specialist who can independently plan, execute, optimise, and report on digital marketing campaigns for our clients.

The ideal candidate should have a strong understanding of Meta Ads, Google Ads, social media strategy, audience targeting, campaign optimisation, and performance analytics, along with the ability to understand a brand's objectives and translate them into effective marketing campaigns.

Key Responsibilities

- Develop and execute performance marketing strategies based on client objectives.
- Plan, set up, manage, and optimise Meta Ads (Facebook & Instagram) campaigns.
- Manage Google Ads campaigns where required.
- Conduct audience research, competitor research, and campaign planning.
- Develop social media growth and engagement strategies.
- Create content calendars and recommend content based on performance insights.
- Monitor key metrics such as CTR, CPC, CPM, CPL, ROAS, conversions, engagement, and reach.
- Continuously optimise campaigns based on performance data.
- Manage campaign budgets efficiently and identify opportunities to improve ROI.
- Analyse social media and advertising performance and prepare regular reports.
- Work closely with our creative and production teams to develop performance-focused content and ad creatives.
- Provide actionable recommendations for improving campaign performance.




- Stay updated with current social media trends, advertising platforms, algorithms, and best practices.

Requirements
- 2-6+ years of experience in performance marketing and/or social media marketing.
- Hands-on experience with Meta Ads Manager.
- Experience with Google Ads is a strong advantage.
- Strong understanding of digital marketing funnels and customer acquisition.
- Ability to analyze campaign data and make data-driven decisions.
- Understanding of social media platforms including Instagram, Facebook, and LinkedIn.
- Good understanding of content strategy and social media trends.
- Ability to work independently and manage project timelines.
- Strong communication and reporting skills.
- Experience working with brands, agencies, startups, or D2C businesses is preferred.

Preferred Skills
- Meta Ads
- Google Ads
- Instagram Marketing
- Social Media Strategy
- Performance Marketing
- Lead Generation
- Conversion Optimisation
- Retargeting
- Audience Research
- Analytics & Reporting
- Content Strategy
- Campaign Planning

What We Offer
- Opportunity to work with a growing creative and marketing agency.
- Exposure to multiple brands and industries.
- Flexible freelance/project-based engagement.
- Prospect to work closely with our creative, production, influencer, and talent teams.
- Potential for recurring projects based on performance and availability.

Important: Payment Structure This is a freelance, project-based opportunity. Payment will be made on a project basis and will depend on the scope of work, campaign requirements, deliverables, duration, and complexity of each project.

This is not a fixed monthly salary position. Freelancers will be briefed on the project requirements and the commercial terms will be mutually agreed upon before the project begins.

How to Apply

Please share

1. Your updated CV/profile
2. Details of relevant projects or brands you have worked with
3. Examples of campaigns you have managed, if available
4. Your experience with Meta Ads / Google Ads
5. Your expected project-based fee/rate
6. Your portfolio, LinkedIn profile, or any relevant work samples

📌 Freelance Marketing Manager (Noida)
🏢 HotBox Production
📍 Noida