Senior FMCG Merchandiser

Company: Amartex Industries Limited

Department: FMCG / Retail Merchandising

Location: Panchkula, Haryana

Experience: 1020 Years

Industry Preference: Retail / FMCG / Supermarket / Hypermarket / Large Format Retail

Preferred Companies: DMart, Reliance Retail, Vishal Mega Mart, More Retail, Spencer’s, V-Mart, Easyday or similar organizations

About the Role

Amartex Industries Limited is looking for an experienced and result-oriented Senior FMCG Merchandiser to manage FMCG category merchandising, assortment, inventory, sales performance and store execution.

The ideal candidate should have 10–20 years of experience in FMCG merchandising/category management, preferably from large-format retail organizations such as DMart, Reliance Retail, Vishal Mega Mart or similar supermarket/hypermarket chains.

The candidate will be responsible for ensuring the right product, right quantity, right price and right availability across stores while improving sales, margins, inventory turns and customer satisfaction.

Key Responsibilities

1. FMCG Category Merchandising

- Manage end-to-end merchandising for assigned FMCG categories.
- Develop category-wise assortment and product mix based on customer demand and sales trends.
- Identify fast-moving, slow-moving and non-moving SKUs.
- Ensure optimum SKU width and depth across stores.
- Recommend new product introductions and SKU rationalization.

2. Sales & Category Performance

- Analyze daily, weekly and monthly sales performance.
- Drive category sales, margin and profitability targets.
- Analyze SKU-wise, store-wise and category-wise performance.
- Identify sales growth opportunities and corrective actions.
- Track Sell Through, Stock Cover, Inventory Turnover, Gross Margin and GMROI.
- Conduct regular business reviews with senior management.

3. Inventory & Replenishment

- Ensure optimum inventory availability across stores.
- Monitor stock ageing and reduce dead/non-moving inventory.
- Coordinate replenishment based on demand and sales trends.
- Minimize stock-outs and excess inventory.
- Monitor FIFO/FEFO, expiry, near-expiry, damages and wastage.
- Coordinate with warehouse and supply-chain teams for timely stock movement.





4. Pricing & Promotions

- Monitor competitor pricing and market trends.
- Support pricing strategy to maintain competitiveness and margins.
- Plan and execute promotional activities, schemes and seasonal offers.
- Evaluate promotion effectiveness and incremental sales.
- Coordinate with marketing and store operations for promotional execution.

5. Vendor & Supplier Coordination

- Coordinate with FMCG suppliers, distributors and vendors.
- Support commercial negotiations on pricing, schemes, margins and promotional support.
- Monitor vendor performance, fill rates and delivery timelines.
- Ensure availability of high-demand products.
- Develop strong vendor relationships for better commercial terms.

6. Store Merchandising & Execution

- Ensure proper product placement, shelf availability and planogram execution.
- Monitor visibility of key brands and promotional products.
- Ensure category standards are followed across stores.
- Conduct store visits and identify merchandising gaps.
- Coordinate with Store Managers and FMCG Incharges for execution.

7. Market & Competitor Analysis

- Track competitor assortment, pricing, offers and promotions.
- Study customer buying patterns and emerging FMCG trends.
- Benchmark Amartex against major retail chains.
- Identify opportunities for new brands, products and categories.

8. MIS & Business Analytics

- Prepare regular merchandising and category performance reports.
- Analyze sales, margin, inventory and ageing data.
- Prepare SKU-wise and store-wise performance analysis.
- Use Advanced MS Excel / MIS / ERP for business analysis.
- Present category performance and action plans to management.

9. Team Management

- Lead and guide the merchandising/category team.
- Set targets and monitor team performance.
- Coordinate with Purchase, Warehouse,



Accounts, Sales and Store Operations.
- Train team members on merchandising and inventory practices.

Key Performance Indicators (KPIs)

- Category Sales Growth
- Gross Margin %
- Gross Margin Value
- Inventory Turnover
- Stock Cover / Days of Inventory
- Sell-Through %
- Stock Availability %
- Stock-Out %
- Slow & Non-Moving Inventory
- Ageing Inventory
- Expiry / Damage / Wastage %
- GMROI
- Promotion ROI
- Vendor Fill Rate
- Forecast Accuracy
- SKU Productivity
- Store-wise Category Performance

Required Experience

- 10–20 years of overall experience in FMCG merchandising/category management.
- Strong experience in modern trade / supermarket / hypermarket / large-format retail.
- Candidates from DMart, Reliance Retail, Vishal Mega Mart, More Retail, V-Mart, Spencer's or similar organizations preferred.
- Strong exposure to FMCG categories such as Grocery, Staples, Beverages, Personal Care, Home Care, Packaged Foods and related categories.
- Experience handling multiple stores/categories will be highly preferred.

Educational Qualification

- Graduate in any discipline.
- MBA/PGDM in Retail Management, Marketing, Supply Chain or related field will be an advantage.

Required Skills

- FMCG Category Management
- Retail Merchandising
- Assortment Planning
- Demand & Sales Analysis
- Inventory Planning
- Replenishment Planning
- Pricing & Promotion
- Vendor Management
- Negotiation Skills
- Competitor Analysis
- Advanced MS Excel
- MIS & Data Analysis
- ERP / Retail Software
- Team Management
- Commercial Acumen
- Strong Communication & Presentation Skills

Ideal Candidate Profile The ideal candidate should be a senior FMCG merchandising professional who has worked in a high-volume retail setting and understands the complete cycle of: Category Planning Buying Assortment Pricing Inventory Replenishment Store Execution Sales Margin Category Review

Candidates with strong experience in DMart / Reliance Retail / Vishal Mega Mart / V-Mart / More Retail and proven responsibility for FMCG categories will be given preference.

Work Location: Panchkula, Haryana

Employment Type: Full Time

📌 Fmcg Merchandiser (Panchkula)
🏢 Amartex
📍 Panchkula