Company Description Aari India is a leading ethnic fashion brand with over 26 years of experience and a large, diverse customer base. The company focuses on building lasting relationships and delivering strong value to every customer, offering contemporary interpretations of traditional fashion and setting new trends in ethnic couture. Inspired by the history and culture of India, Aari India designs luxurious garments that blend heritage with modern aesthetics.

A team of more than 200 fashion and retail professionals works around the clock to ensure customers have access to the best ethnic wear selections. Aari India positions itself as a one-stop shopping destination for ethnic fashion needs, serving customers across the globe.

Role Description The Fashion Communications role at Aari India is a full-time, on-site position based in Mumbai. The professional in this role will develop and execute communication strategies that highlight the brand’s ethnic couture collections, including creating written and visual content for campaigns, lookbooks, social media, and in-store materials.

Responsibilities include collaborating with design, merchandising, and marketing teams to craft consistent brand narratives, managing press releases, and coordinating with media and influencers to strengthen brand visibility. The role involves monitoring fashion trends and customer insights, ensuring that all communications reflect Aari India’s blend of tradition and contemporary style.

The Fashion

Communications professional will also support event communication, such as store launches, trunk shows, and fashion showcases,



while maintaining clear internal communication with relevant stakeholders.

Qualifications

- Candidates should possess strong fashion communication and storytelling skills, with the ability to translate design concepts into engaging narratives and brand messages.
- Candidates should possess skills in content creation and editing, including copywriting for campaigns, social media, and print materials, as well as basic visual content coordination.
- Candidates should possess marketing and branding skills, such as understanding brand positioning, audience segmentation, and integrated campaign execution across online and offline channels.
- Candidates should possess media and influencer coordination skills, including experience managing press outreach, influencer collaborations, and event-related communications.
- Candidates should possess solid research and trend analysis skills, with the ability to track fashion, cultural, and consumer trends relevant to ethnic and contemporary fashion.
- Candidates should possess excellent written and verbal communication skills in English; proficiency in additional Indian languages is an advantage.
- Candidates should possess strong interpersonal and collaboration skills, with the ability to work closely with design, retail, and marketing teams in a fast-paced environment.
- Candidates should ideally have a bachelor’s degree in Fashion Communication, Fashion Design, Mass Media, Marketing, or a related field, along with prior experience in fashion, retail, or lifestyle communication.
- Candidates should possess strong organizational skills, attention to detail, and comfort working on-site

📌 Fashion Communications (Mumbai)
🏢 Aari India
📍 Mumbai