Manager - Email Marketing

? Location: Noida, Uttar Pradesh, India (Hybrid)

? Industry: Education

? Work Setting: Hybrid

Are you passionate about creating impactful customer experiences through lifecycle marketing, marketing automation, and data-driven engagement strategies? We are looking for an experienced Marketing Automation and Retention Manager to drive customer engagement, lead nurturing, conversion, and retention through personalized multi-channel communication programs.

In this role, you will be responsible for designing and executing end-to-end customer lifecycle strategies that enhance engagement, improve conversion rates, and strengthen long-term customer relationships. You will leverage automation technologies, customer insights, and behavioral data to create highly targeted and personalized communication journeys across multiple digital channels.

Key Responsibilities

Develop and Execute Lifecycle Marketing Strategies

- Create and manage customer lifecycle programs that support lead nurturing, engagement, conversion, reactivation, and retention goals.
- Develop scalable strategies to improve customer progression through various stages of the journey while maximizing business outcomes.

Build and Optimize Automated Customer Journeys
- Design and implement automated workflows using behavioral, event-driven, audience-based, and time-based triggers.
- Deliver personalized communications at key touchpoints to enhance customer experience and engagement.

Manage Multi-Channel Engagement Campaigns
- Plan, execute, and optimize campaigns across channels such as Email, SMS, Mobile Push Notifications, and messaging platforms.
- Ensure seamless channel orchestration, personalization, and communication frequency management.

Leverage Marketing Automation Technologies
- Utilize leading marketing automation and customer engagement platforms to create audience segments, automated workflows, triggered campaigns, and customer journeys.
- Support campaign execution and process optimization through automation best practices.





Analyze Performance and Drive Optimization
- Track campaign performance across engagement, conversion, retention, and customer progression metrics.
- Implement A/B testing, experimentation, and audience segmentation strategies to continuously improve results.
- Generate actionable insights and recommendations based on campaign data and performance trends.

Collaborate Across Business Functions
- Partner with marketing, analytics, CRM, technology, and business stakeholders to ensure effective campaign execution and data integration.
- Support audience management, event tracking, reporting, and automation initiatives across the organization.

Required Qualifications
- Bachelor’s degree in Marketing, Business, Advertising, or a related discipline preferred.
- Minimum 8 years of experience in Lifecycle Marketing, Marketing Automation, CRM, Customer Engagement, Retention Marketing, or related fields.
- Robust hands-on experience with marketing automation and customer engagement platforms.
- Proven expertise in workflow creation, journey orchestration, trigger-based communication, and campaign automation.
- Experience managing customer engagement across multiple communication channels, including email, messaging platforms, SMS, and push notifications.
- Strong understanding of customer segmentation, personalization, lead nurturing, retention strategies, and lifecycle marketing principles.
- Hands-on experience with campaign optimization, analytics, performance reporting, and A/B testing methodologies.
- Knowledge of CRM systems, customer data management, event tracking, and marketing technology integrations.
- Excellent analytical, communication, stakeholder management, and cross-functional collaboration skills.
- Ability to thrive in a fast-paced, results-driven environment while managing multiple priorities effectively.

Preferred Experience
- Experience working in high-volume customer lifecycle environments such as education, financial services, e-commerce, fintech, digital services, or subscription-based businesses.
- Familiarity with customer journey optimization, engagement analytics, and data-driven marketing strategies.

📌 Email Marketing Manager (Noida)
🏢 SoTalent
📍 Noida