Deputy State Head

Company: SUNPU INDIA LED CO.LLP (BRAND NAME :- COLORHOME)

Position: Deputy State Head

Region: North

Industry: LED Lighting / Electrical

Department: Sales & Marketing

Reporting To: Vice President Sales & Marketing

About the Role

COLORHOME is looking for an experienced and result-oriented Dy State Head to lead sales operations and drive business growth across the assigned State. The ideal candidate should have a solid background in the Lighting & Electrical Industry, with proven expertise in channel partner appointment, business development, team leadership, and sales & collection management.

Key Responsibilities

Sales & Business Development

Achieve monthly, quarterly, and annual sales and collection targets for the assigned Region.

Develop and execute state-wise business plans to drive sustainable growth.

Identify new business opportunities and increase market penetration across all key markets.

Drive product visibility and market share across retail, distribution, institutional, and project segments.

Channel Partner Development

Appoint and develop Super Stockists, Distributors, Dealers, and other Channel Partners across the Region

Build a strong and profitable distribution network to maximize market coverage.

Strengthen relationships with key channel partners and ensure long-term business growth.

Ensure effective implementation of company policies, pricing, schemes, and promotional activities.

Sales & Collection

Ensure achievement of sales, collection, and profitability targets.

Monitor primary and secondary sales performance across the Region.

Maintain healthy outstanding levels and ensure timely collections.

Drive product mix and improve overall business performance.

Team Management

Lead, mentor, and develop the Area Sales Managers, Sales Officers, and other field sales personnel.

Conduct regular business reviews, joint market visits,



and performance evaluations.

Recruit, train, and build a high-performing sales team.

Foster a culture of accountability, ownership, and execution excellence.

Market Development

Expand the companys presence across all major markets in the Region.

Identify opportunities in retail, distribution, institutional, and project business.

Monitor competitor activities, pricing strategies, and market trends.

Organize dealer meets, product launches, and promotional activities to strengthen brand presence.

Business Planning & Reporting

Prepare monthly business plans, sales forecasts, and state performance reviews.

Ensure timely submission of MIS reports and business updates.

- Work closely with management on sales strategy, product planning, and market expansion initiatives.

Candidate Profile

Graduate in any discipline (MBA preferred).

1520 years of experience in the Lighting & Electrical Industry.

Minimum 5 years of experience in leading and managing a sales team.

Proven experience in appointing and developing Super Stockists, Distributors, Dealers, and Channel Partners.

Strong knowledge of channel sales, distribution management, business development, and market expansion.

Excellent leadership, negotiation, communication, and analytical skills.

Proficient in MS Excel and sales reporting tools.

Willing to travel extensively across the assigned Region.

Key Performance Indicators (KPIs)

Sales Target Achievement

Collection Performance

Channel Partner Appointments

Dealer & Distributor Network Expansion

Secondary Sales Growth

Market Share Growth

Team Productivity & Development

Business Profitability

- Outstanding Control

Preferred Candidate

Strong network within the assigned states Lighting & Electrical market.

Proven track record of delivering consistent sales growth and expanding distribution networks.

- Self-driven leader with excellent business planning, execution, and people management skills.

📌 Dy. State Head (Lucknow)
🏢 ColorHome Smart Lighting
📍 Lucknow