Work Arrangement: Remote, with the possibility of transitioning to an in office position in the future based on business needs.

Equip Exports is looking for a hands-on Digital Marketing & Web Development Specialist to manage and grow our digital presence and generate qualified B2B & B2C leads across the United States and Canada.

This role combines website development, SEO, paid advertising, content, analytics, and conversion optimization for our IT Asset Disposition (ITAD), data destruction, electronics recycling, asset recovery, and hardware liquidation services.

The ideal candidate is technically strong, commercially minded, understands North American markets, and can independently execute digital initiatives from strategy through implementation.

Key ResponsibilitiesWebsite & Web Development

- Manage, maintain, and continuously improve our corporate website.
- Build and optimize service pages, location pages, landing pages, forms, CTAs, and lead-generation journeys.
- Manage WordPress/CMS, hosting, SSL, backups, plugins, integrations, security, and website performance.
- Handle basic HTML, CSS, JavaScript, and website troubleshooting.
- Improve mobile responsiveness, Core Web Vitals, UX, website speed, and conversion rates.
- Ensure website content, service areas, and location information remain accurate and up to date.

SEO & Content
- Develop and execute technical, on-page, local, and content SEO strategies for US and Canadian markets.
- Conduct keyword, competitor, market, and search-intent research.
- Identify ranking opportunities related to ITAD, electronics recycling, data destruction, asset recovery, e-waste, and hardware liquidation.
- Create and optimize service pages, location pages, blogs, FAQs, case studies, and other lead-generation content.
- Monitor rankings, organic traffic, competitors, and SEO performance.




- Develop strategies to increase visibility in priority cities, regions, and industries.

Digital Marketing & Lead Generation
- Plan, launch, and manage Google Ads and LinkedIn Ads campaigns.
- Develop landing pages, funnels, remarketing campaigns, and B2B lead-generation strategies.
- Target key decision-makers, including IT Managers, CIOs, Procurement Managers, Data Center Managers, Information Security professionals, Facilities Managers, Sustainability Managers, and Operations teams.
- Optimize campaigns based on lead quality, CPL, conversion rates, customer acquisition cost, and pipeline contribution.
- Identify new digital channels and opportunities to generate qualified leads.
- Work closely with sales and management to improve lead quality and conversion.

Analytics, CRM & Marketing
- Manage GA4, Google Tag Manager, Search Console, conversion tracking, LinkedIn Insight Tag, and Looker Studio.
- Track website conversions, leads, campaign performance, lead sources, and marketing-attributed pipeline.
- Maintain accurate UTM tracking and campaign attribution.
- Integrate website forms and marketing campaigns with CRM and email platforms.
- Manage LinkedIn content, email campaigns, newsletters, and lead-nurturing initiatives.
- Build reports and dashboards to identify what is generating the best results.

Market Development
- Research high-potential industries, companies, regions,



and customer segments across the United States and Canada.
- Research competitors and benchmark their websites, SEO, advertising, and digital strategies.
- Identify geographic opportunities for expansion and support campaigns for new markets.
- Align digital marketing activities with the company's overall business-development goals.

Requirements
- 2–5 years of hands-on experience in digital marketing and/or web development.
- Strong experience with WordPress, HTML5, CSS3, and basic JavaScript.
- Proven experience with SEO, Google Ads, LinkedIn Ads, GA4, Google Tag Manager, and Search Console.
- Experience building landing pages and B2B lead-generation campaigns.
- Understanding of website performance, UX, security, and conversion optimization.
- Experience with US and/or Canadian digital marketing markets is strongly preferred.
- Robust analytical, communication, copywriting, research, and problem-solving skills.
- Ability to independently manage projects and campaigns from planning through execution.

Good to Have
- Experience in ITAD, e-waste recycling, IT services, cybersecurity, technology, or B2B enterprise marketing.
- Knowledge of R2v3, NAID AAA, ISO 27001, or ISO 14001.
- Experience with HubSpot, Zoho, Salesforce, Microsoft Clarity/Hotjar, or other CRM and marketing automation platforms.
- Experience with local SEO and multi-location marketing.
- Familiarity with AI tools for content, SEO, analytics, research, and marketing automation.
- Understanding of North American business directories, lead-generation platforms, and digital advertising ecosystems.

Pay: ₹40,000.00 - ₹45,000.00 per month

Experience

- Digital marketing: 2 years (Required)
- Web development: 2 years (Required)

Language:
- English (Required)

Work Location: Remote

📌 Digital Marketing & Web Development Specialist (Hyderabad)
🏢 Equip Exports Canada
📍 Hyderabad