Role Overview

We are seeking a agile and industry-experienced Digital Marketing Trainer to deliver a structured, hands-on training program. The trainer will be responsible for guiding students through core digital marketing concepts, tools, and real-world applications, ensuring they become job-ready professionals.

Key Responsibilities

- Deliver engaging and structured training sessions on digital marketing concepts as per the defined curriculum
- Cover key modules including:

o Digital Marketing Fundamentals & Channels o Competitive Analysis & Strategy o Content Marketing & Blogging o Search Engine Optimization (SEO)

o Social Media Marketing (SMM)

o Paid Advertising (Google Ads, Social Ads)

o Analytics & Performance Tracking

- Conduct practical demonstrations and tool-based learning sessions
- Design and assign hands-on exercises, projects, and case studies
- Track student progress and provide continuous feedback
- Conduct assessments, quizzes, and evaluations to measure learning outcomes
- Mentor students on industry best practices and career readiness
- Support students in building portfolios (blogs, campaigns, etc.)
- Stay updated with the latest trends, tools, and algorithm changes in digital marketing

Required Skills & Expertise
- Strong understanding of:

o SEO (On-page, Off-page, Technical)

o Content Marketing & Blogging platforms o Social Media Platforms (Meta, LinkedIn, etc.)

o Paid Campaigns (Google Ads, Facebook Ads)





o Web Analytics (Google Analytics or equivalent tools)

- Ability to explain complex concepts in a simple and structured manner
- Hands-on experience with digital marketing tools and platforms
- Strong communication and presentation skills

Qualifications

- Bachelor’s degree in Marketing, Business, or related field
- Certification in Digital Marketing (preferred)
- Prior teaching/training experience is a plus

Experience

- 2+ years of hands-on experience in Digital Marketing
- Experience in training, mentoring, or conducting workshops preferred

Key Deliverables

- Completion of the curriculum within defined timelines
- Improved student understanding and practical application skills
- Student readiness for internships/jobs in digital marketing
- Creation of student projects and portfolios

Soft Skills

- Excellent communication and interpersonal skills
- Ability to engage and manage a classroom effectively
- Strong mentoring and problem-solving approach
- Adaptability and learner-centric mindset

Success Metrics

- Student engagement and attendance
- Assessment and project performance
- Practical implementation of concepts by students
- Feedback from students and stakeholders

Why This Role?
- Opportunity to shape future digital marketing professionals
- Work on a structured, industry-relevant curriculum
- High impact role with direct student outcomes
- Dynamic and interactive teaching environment

📌 Digital Marketing Trainer (Coimbatore)
🏢 upGrad
📍 Coimbatore