Company Description Scouters is a forward-thinking real estate firm focused on helping people discover dream homes and high-potential investment opportunities. The company specializes in scouting premium residential and commercial properties that match individual aspirations, lifestyles, and financial objectives. Scouters serves first-time homebuyers, experienced investors, and developers, offering tailored solutions grounded in thorough market research and strong local expertise.

The team operates with a clear commitment to integrity, aiming to build long-term, trust-based relationships with clients. Applicants can expect to join a company that values insight-driven decision-making and client-centric service.

Role Description The Digital Marketing Specialist will be responsible for planning, executing, and optimizing online marketing campaigns to generate qualified leads and strengthen Scouters’ brand presence. This full-time, on-site role based in Thane includes managing social media channels, creating and scheduling content, and engaging with audiences to increase reach and conversions. The specialist will analyze web and campaign performance metrics, prepare regular reports, and recommend data-informed improvements.





Daily tasks also include coordinating with sales and property scouting teams to align marketing initiatives with business objectives, monitoring real estate market trends online, and supporting digital advertising efforts across platforms. The role requires close collaboration with internal stakeholders and consistent on-site presence to ensure integrated and effective marketing strategies.

Qualifications

- Strong Social Media Marketing and Online Marketing skills, with experience managing campaigns across major platforms.
- Proficiency in Digital Marketing strategies, including SEO, SEM, email marketing, and paid advertising.
- Ability to use Web Analytics tools (e.g., Google Analytics, social media insights) to track performance and optimize campaigns.
- Excellent Communication skills for writing clear marketing copy, collaborating with teams, and engaging with online audiences.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Prior experience in real estate or a related industry is beneficial but not required.
- Strong organizational and time management abilities, with attention to detail and comfort working in a rapid-paced environment.
- Familiarity with marketing automation tools and basic design skills (e.g., Canva, Adobe Creative Suite) is an advantage.

📌 Digital Marketing Specialist (Thane)
🏢 Scouters
📍 Thane