About the Role

We are looking for a creative, proactive, and highly capable Digital Marketing Specialist who can operate as a true all-rounder for our organization. You will take charge of storytelling, digital presence, and campaign execution across multiple client projects.

This role is ideal for someone who wants to grow quickly, brings creative thinking, is passionate about leveraging AI, and is comfortable independently handling both strategy and execution.

Job Responsibilities

Brand & Content

- Build and manage our marketing calendar across seasons, client campaigns, and product launches.
- Lead content creation for social media, email, websites, and brand storytelling.
- Maintain brand voice, visuals, and identity across all channels.
- Capture or coordinate photos, videos, short-form content, and behind-the-scenes moments.

Social Media & Digital Marketing

- Manage Instagram, TikTok, Facebook, and other channels with a focus on growth and engagement.
- Set up, manage, and optimize Google Ads, Meta Ads, and SEO strategies for lead generation.
- Track metrics and provide simple, clear insights on what's working and what to improve.
- Build and optimize email marketing flows for product sales and event announcements.

Influencer & Community Marketing

- Build relationships with influencers, creators, local businesses, and community groups.
- Manage influencer outreach, sample shipments, collaboration campaigns, and affiliate programs.
- Support marketing for retail partners, and online store promotions.
- Respond to all customer queries promptly and professionally on social media, via email, or any other mediums.





Events & Campaign Support

- Coordinate marketing needs for client launches and special events.
- Support signage, print materials, banners, and on-site activations.
- Help improve customer experience across digital and physical touchpoints.

Qualifications & Experience

Key Attributes

- Exceptional English Communication (Mandatory): Must have powerful, flawless written and verbal English skills for copywriting, drafting emails, and direct client communication.
- Creative thinker with a solid sense of visual and written storytelling.
- Proactive, resourceful, and hungry to build something meaningful.
- Organized, dependable, and comfortable owning multiple projects.
- Learning mindset and excitement to grow with a fast-moving organization.
- Team player with a positive attitude and strong communication skills.

Education & Experience

- 2-5 years of experience in digital marketing, social media, content, performance marketing, or brand management.
- Experience creating or coordinating short-form video content (preferred).
- Familiarity with Canva, Adobe tools, or video editing apps (preferred).
- Experience with Shopify or other e-commerce platforms (preferred).

Technical Skills

- Strong understanding of social media platforms and trends.
- Solid analytics skills (Google Analytics, Instagram insights, Shopify analytics, Meta tools).
- Comfortable using email platforms and scheduling tools.
- Familiarity with AI tools such as ChatGPT, Gemini, Claude, or other generative tools for content creation, research, and workflow efficiency.

Pay: ₹40,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Gandhinagar)
🏢 Trusted Communities Organization
📍 Gandhinagar