About The Company

WebLedger is a leading technology company specializing in providing innovative software solutions and digital services tailored to meet the evolving needs of businesses worldwide. With a strong focus on excellence and customer satisfaction, WebLedger has established itself as a trusted partner in the IT industry. Our team comprises talented professionals dedicated to delivering high-quality products and services that drive digital transformation and business growth.

We foster a dynamic and collaborative work environment that encourages innovation, continuous learning, and professional development. At WebLedger, we believe in empowering our employees to make a meaningful impact and contribute to our mission of delivering cutting-edge technology solutions.

About The Role

We are seeking a highly skilled Senior Digital Marketing Executive to join our marketing team at WebLedger. This role is pivotal in driving our lead generation efforts through targeted paid advertising campaigns. The ideal candidate will have extensive experience in managing Google Ads and Meta Ads campaigns, with a proven track record of generating high-quality B2B leads for software, SaaS, or IT service companies.

The Senior Digital Marketing

Executive will be responsible for planning, executing, and optimizing digital advertising strategies that align with business objectives, ensuring maximum ROI and lead conversion. This position requires a strategic thinker with strong analytical skills, a deep understanding of digital advertising platforms, and the ability to work independently while collaborating effectively with sales and marketing teams to achieve shared goals.

Qualifications

- 2 to 4 years of hands-on experience in digital marketing, with a focus on performance marketing or paid advertising.
- Proficiency in managing Google Ads and Meta Ads campaigns, including setup, optimization, and reporting.
- Experience in lead generation,



particularly for B2B, SaaS, or software companies.
- Strong understanding of digital marketing analytics tools such as Google Analytics, Google Tag Manager, and Search Console.
- Excellent analytical skills with the ability to interpret data and derive actionable insights.
- Proven ability to manage and optimize advertising budgets effectively.
- Exceptional communication skills, both written and verbal, for reporting and collaboration.
- Self-motivated with a proactive approach to identifying new opportunities and solving problems.
- Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.

Responsibilities

- Plan, launch, and manage paid advertising campaigns on platforms such as Google Ads and Meta Ads to generate qualified leads.
- Develop comprehensive strategies to attract high-quality B2B leads for our software products and services.
- Conduct detailed keyword research, audience segmentation, competitor analysis, and campaign planning to optimize performance.
- Monitor campaign metrics such as CPC, CPL, CTR, conversion rates, and ROI, making data-driven adjustments to improve results.
- Create compelling ad copies, engaging creatives, optimized landing pages, and targeted audience segments to maximize engagement.
- Manage and allocate advertising budgets efficiently across campaigns to ensure cost-effective lead generation.
- Utilize tools like Google Analytics and Google Tag Manager to track lead conversions and campaign performance accurately.
- Analyze campaign data regularly,



prepare detailed performance reports, and present insights to stakeholders.
- Collaborate closely with the sales team to refine lead quality, improve conversion rates, and align marketing efforts with sales goals.
- Identify new paid marketing channels and innovative strategies to expand reach and enhance lead generation.
- Stay updated with the latest trends, platform updates, and best practices in digital advertising to maintain a competitive edge.

Benefits At WebLedger, we offer a comprehensive benefits package designed to support the well-being and qualified growth of our employees. Our package includes competitive salary structures, performance-based incentives, and opportunities for ongoing training and development. Employees enjoy a collaborative and inclusive work environment that encourages innovation and creativity. We provide health insurance coverage, paid time off, and flexible work arrangements to promote work-life balance. Additionally, we foster a culture of recognition and reward, ensuring that our team members’ contributions are acknowledged and valued. Working at WebLedger means being part of a forward-thinking organization committed to your career advancement and personal development.

Equal Opportunity

WebLedger is an equal opportunity employer. We are committed to fostering an inclusive workplace that respects and values diversity. We do not discriminate based on race, gender, age, religion, sexual orientation, disability, or any other protected characteristic.

Our hiring practices are designed to ensure fairness and equal opportunity for all candidates. We believe that a diverse team enhances our creativity, innovation, and overall success. We welcome applications from individuals of all backgrounds who are passionate about digital marketing and eager to contribute to our growth and success.

📌 Digital Marketing Specialist (India)
🏢 Netrolynx AI
📍 India