Job Purpose

We are a growing wholesale jewelry and bullion brand looking for a results-driven Digital Marketing Specialist. You will lead our digital strategies to scale business-to-business (B2B) client acquisition, engage retail partners, and manage visibility across online commerce channels.

Key Responsibilities

- B2B Lead Generation: Run targeted campaigns (Google Ads, Meta, LinkedIn) to acquire retail jewelers, showroom owners, and bulk corporate buyers.
- Q-Commerce Management: Optimize marketing visibility, banners, and promotional placements for our minted coin offerings on quick-commerce apps like Blinkit and Zepto.
- WhatsApp Automation: Set up and manage high-volume WhatsApp Business API workflows to broadcast daily live market gold rates and dynamic digital catalogs.
- SEO & Digital Content: Own technical SEO using tools like Google Search Console to increase organic inbound traffic. [1]
- Social Media & Production: Manage visual content strategies across Instagram and Facebook to showcase jewelry design engineering and purity benchmarks.




- Exhibition Marketing: Coordinate geo-fenced digital ads and marketing media to drive foot traffic to major national exhibitions like IIJS. [2, 3]

Required Skills & Experience

- Experience: 3–5 years of hands-on experience in digital performance marketing, ideally within luxury, retail, or jewelry sectors.
- Technical Proficiency: Proven expertise in Meta Ads Manager, Google Ads, SEO platforms (SEMrush/Ahrefs), and WhatsApp automation tools.
- Visual Skills: Competence in directing or crafting clean promotional visual assets via Canva or basic video/photo editing tools.
- Communication: Solid English verbal and written communication skills to interact with high-value retail partners.

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits

- Flexible schedule
- Paid time off
- Work from home

Work Location: Hybrid remote in Mumbai, Maharashtra 400003

📌 Digital Marketing Specialist (Mumbai)
🏢 KANAKA AURA PRIVATE
📍 Mumbai