Main Goal :-

Manage social media, plan and execute digital marketing campaigns, generate leads, improve brand visibility, and deliver measurable marketing results for clients.

Job Responsibilities :-

Social Media Management

- Manage Instagram, Facebook, LinkedIn & other social media platforms
- Create monthly social media calendars and content plans
- Plan posts, reels, stories, offers & campaigns
- Coordinate with Graphic Designer / Video Editor for creatives

Meta Ads
- Plan, create & manage Facebook & Instagram Ads
- Lead Generation, Traffic, Engagement & Sales campaigns
- Audience research, targeting, retargeting & campaign optimization
- Monitor CPL, CTR, CPC, ROAS, Leads & Conversions

Google Ads
- Create & manage Google Search, Display & Performance campaigns
- Keyword research & competitor analysis
- Campaign optimization and budget management
- Monitor CPC, CTR, Conversion Rate & Cost Per Lead

Content & Reels Planning
- Plan creative Reel concepts according to client industry
- Write Reel scripts, hooks, captions & CTAs
- Develop content ideas according to trends and target audience
- Plan promotional, educational & branding content

Reporting & Analysis
- Prepare daily/weekly/monthly performance reports
- Track campaign and social media performance
- Analyze results and suggest improvements
- Maintain proper records of leads, campaigns, budgets & results





Client Coordination
- Understand client requirements and business goals

- Suggest suitable marketing strategies
- Take regular updates/approvals from clients
- Coordinate with internal design, video & development teams

Candidate Requirements 1–3+ years experience in Digital Marketing / Social Media Marketing / Performance Marketing

Hands-on knowledge of Meta Ads & Google Ads

Good understanding of Instagram & Facebook algorithms

Knowledge of content planning, Reel scripting & social media strategy

Basic understanding of Canva / creative requirements is a plus

Positive communication and client-handling skills

Analytical mindset and ability to understand marketing reports

Should know how to generate results, not just post content

Agency experience / experience handling multiple clients will be preferred

Key Skills :-

Meta Ads | Google Ads | Performance Marketing | Social Media Management | Content Planning | Reel Scripting | Campaign Strategy | Lead Generation | Retargeting | Analytics | Reporting | Client Handling

Pay: ₹20,000.00 - ₹22,000.00 per month

Benefits

- Cell phone reimbursement
- Commuter assistance
- Flexible schedule
- Food provided
- Health insurance
- Leave encashment
- Life insurance
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Digital Marketing Specialist (Surat)
🏢 JYOT HR SOLUTION
📍 Surat