Role & responsibilities

- Plan and execute digital marketing campaigns for IT courses and training programs.

- Generate quality leads through Google Ads, Meta Ads, social media, and other digital channels.

- Manage and grow social media platforms such as Instagram, Facebook, LinkedIn, and YouTube.

- Create engaging content related to IT courses, placements, student success stories, workshops, and events.

- Handle SEO and SEM activities to improve website visibility and organic traffic.

- Conduct keyword research and optimize website/course pages for search engines.

- Monitor and optimize paid advertising campaigns based on CPL, leads, conversions, and ROI.

- Coordinate with the admissions/sales team to track and improve lead conversion.

- Analyze website and campaign performance using Google Analytics, Search Console,



and advertising dashboards.

- Conduct competitor and market research to identify new marketing opportunities.

- Prepare weekly/monthly digital marketing performance reports.

- Stay updated with the latest digital marketing trends, tools, and advertising strategies.

Preferred candidate profile

- Graduate with 1 to 4years of Digital Marketing experience.

- Experience in Education/EdTech/Training industry preferred.

- Strong knowledge of SEO, Google Ads, Meta Ads & Social Media Marketing.

- Experience in lead generation and campaign management.

- Valuable communication, creativity, and analytical skills.

📌 Digital Marketing Specialist (Mumbai)
🏢 Fortune Cloud Technologies India
📍 Mumbai