The candidate MUST be comfortable working directly on a Next.js-based website. They should be able to independently create, edit, update, optimise, troubleshoot and deploy website pages and changes without depending on a developer for routine work.

Role Summary

We are looking for a hands-on, proactive Digital Marketing Expert who can independently manage and execute the company's complete digital presence. The candidate should be a doer who can implement, not only provide strategies or instructions.

The role will include

- Website Management: Next.js website updates, new pages, landing pages, content, forms, CTAs, performance and basic troubleshooting.
- SEO: Keyword research, on-page and technical SEO, metadata, internal linking, schema, Search Console, sitemap, local SEO and competitor analysis.
- Content Marketing: Blogs, website content, SEO content, social media content, case studies, FAQs and marketing copy.
- Google Ads & Paid Marketing: Campaign creation, keyword research, ad copy, landing pages, conversion tracking, optimisation and performance analysis.
- Social Media: Content planning, creation, scheduling, publishing, engagement and performance monitoring across relevant platforms.
- Lead Generation: Landing pages, enquiry forms, lead tracking, WhatsApp/CRM integration, remarketing and conversion optimisation.
- Analytics & Tracking: Google Analytics, Google Search Console, Google Tag Manager, pixels,



events, UTM tracking and conversion tracking.
- Email Marketing: Campaigns, newsletters, lead nurturing, automated sequences and performance analysis.
- Marketing Automation: CRM, email, WhatsApp, lead follow-ups and AI-powered automation workflows.
- CRO & Website Optimisation: Improve website UX, CTAs, forms, landing pages, user journeys and lead conversion.
- Reporting & Growth: Monitor traffic, rankings, leads, campaigns and conversions; identify opportunities and implement improvements proactively.

Candidate Profile We need someone who can think, execute, test, troubleshoot and improve independently. The candidate should be comfortable handling both marketing and technical implementation, take ownership of tasks without constant supervision, and be proactive in identifying what needs to be improved.

This is not a strategy-only or social-media-only position. The candidate is expected to personally execute the work and should not depend on developers/agencies for routine website and digital marketing activities.

Pay: ₹10,074.13 - ₹25,000.00 per month

Benefits

- Adaptable schedule

Ability to commute/relocate:
- Gurugram, Haryana 122018: Reliably commute or planning to relocate before starting work (Required)

Location:
- Gurugram, Haryana 122018 (Required)

Work Location: In person

📌 Digital Marketing Specialist (Gurugram)
🏢 EduQuest
📍 Gurugram