Meta Ads Specialist

Job Type: Full-time

Experience: 3-5 years

Location: Kakkanad, Kochi

Work Mode: On-site

Department: Digital Marketing

About the Role

We are looking for a results-driven Meta Ads Specialist to join our growing digital marketing team. The ideal candidate should have hands-on experience managing Facebook & Instagram advertising campaigns, with a strong understanding of lead generation, conversions, audience targeting, campaign optimization, and performance analysis.

You will be responsible for planning, launching, and optimizing Meta ad campaigns for multiple clients across different industries.

Key Responsibilities

- Plan and execute Facebook & Instagram (Meta) advertising campaigns.
- Create and manage campaigns based on objectives such as Lead Generation, Sales, Website Traffic, Engagement, and Conversions.
- Conduct audience research and develop effective targeting and retargeting strategies.
- Set up and manage Meta Ads Manager campaigns, ad sets, budgets, placements, and creatives.
- Monitor key performance metrics such as CPL, CPA, CTR, CPC, CPM, ROAS, conversion rate, etc.
- Continuously optimize campaigns to improve performance and reduce acquisition costs.
- Perform A/B testing of audiences, creatives, ad copies, placements, and campaign strategies.
- Work closely with the creative and content team to develop high-performing ad creatives and copies.
- Analyze campaign performance and prepare regular reports for clients and internal teams.
- Identify performance issues and implement data-driven solutions.
- Manage and optimize advertising budgets effectively.
- Stay updated with the latest Meta Ads features, policies, algorithms, and advertising trends.




- Set up and monitor Meta Pixel, Conversions API, events, and conversion tracking where required.
- Research competitors and identify new opportunities for campaign growth.

Requirements
- 3-5 years of hands-on experience in Meta/Facebook & Instagram Ads.
- Strong knowledge of Meta Ads Manager.
- Experience managing lead generation and/or conversion campaigns.
- Good understanding of audience targeting, retargeting, lookalike audiences, and funnel strategies.
- Strong analytical and problem-solving skills.
- Ability to understand campaign data and make optimization decisions.
- Positive knowledge of ad creatives and copywriting principles.
- Experience with Meta Pixel and conversion tracking is preferred.
- Good communication and teamwork skills.
- Ability to manage multiple client campaigns simultaneously.

Preferred Skills
- Experience working in a digital marketing or advertising agency.
- Experience handling multiple clients and different industries.
- Knowledge of Google Analytics / GA4 and Google Tag Manager is a plus.
- Basic understanding of landing pages and conversion rate optimization.
- Experience with e-commerce advertising and lead-generation funnels is an advantage.

What We Offer
- Opportunity to work with multiple brands and industries.
- Exposure to real-world performance marketing campaigns.
- Learning and growth opportunities.
- Friendly and creative work environment.
- Performance-based incentives.
- Career growth opportunities.

Who We're Looking For We are looking for someone who is data-driven, creative, curious, and focused on results. If you enjoy analyzing campaigns, testing new

Pay: From ₹30,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Kochi)
🏢 Brandec Advertising Agency
📍 Kochi