- DIGITAL MARKETING MANAGER

Location: F-10/15, Rococo Milano, Golf Course Rd, Block F, DLF Phase 1, Sector 27, Gurugram, Haryana 122002

Company Overview: Cocomodo Private Limited (Rococo Milano) by SAMRAT GROUP COCOMODO PRIVATE LIMITED (Rococo Milano), by Samrat Interiors (Samrat Group), operates in the luxury furniture and home décor segment, offering a curated range of premium products designed to bring sophistication, comfort, and distinctive aesthetics to up-to-date spaces. The company focuses on premium-quality furniture, home décor, and lifestyle products, with an emphasis on luxury, design, craftsmanship, and contemporary living.

Job Summary:

We are looking for an experienced and result-oriented Digital Marketing Manager to lead the digital marketing, performance marketing, social media, e-commerce and growth initiatives across multiple premium brands. The ideal candidate will be responsible for developing and executing integrated digital marketing strategies, driving online revenue and leads, managing paid campaigns, strengthening brand presence, coordinating internal teams and external agencies, and ensuring measurable business growth. The candidate should have strong strategic thinking along with hands-on experience in Meta Ads, e-commerce, social media, SEO, CRM, analytics and campaign management.

Key Responsibilities:

1. Marketing Strategy & Planning  Develop monthly marketing calendars, campaign roadmaps, promotional plans and growth strategies.  Define digital marketing priorities and objectives across all brands.  Plan and execute marketing initiatives aligned with business and revenue goals.  Conduct monthly performance reviews and identify areas for improvement.
2. Performance Marketing & Revenue Growth  Plan, launch, manage and optimize Meta advertising campaigns for sales, leads, retargeting and brand awareness.  Drive online revenue through paid marketing, promotional campaigns, offers and retargeting. F-  Monitor ROAS, CPL, CAC, conversion rates, revenue and other key performance metrics.  Identify opportunities to improve campaign efficiency and scale high-performing campaigns.
3. E-commerce Growth  Drive e-commerce growth and improve website conversion rates.  Review customer journey, product presentation, landing pages, offers and website experience.  Monitor abandoned-cart recovery and customer retention initiatives.  Work closely with the e-commerce team to improve online sales performance.
4. Social Media Management  Develop and approve monthly social media calendars and content strategies.  Oversee Instagram and Facebook strategy, content planning,



posting and campaign execution.  Ensure consistent brand communication, engagement and premium brand positioning.  Track reach, engagement, follower growth and overall social media performance.
5. Team Management  Manage and review the performance of SEO, Content Writer, Graphic Designer and E commerce team members.  Allocate responsibilities and ensure timely completion of deliverables.  Conduct weekly reviews and monthly KRA/performance evaluations.  Provide strategic direction and feedback to the team.
6. SEO & Organic Growth  Review SEO rankings, keyword strategy, blogs, website optimization and organic traffic.  Coordinate with the SEO team to improve organic visibility and website performance.  Monitor monthly SEO performance and identify growth opportunities.
7. Campaign & Brand Management  Plan and execute sale, festive, product launch and promotional campaigns.  Develop campaign concepts, objectives, communication and execution plans.  Manage a minimum of 4 marketing campaigns per month across relevant brands.  Ensure consistency in brand positioning and communication across digital channels.
8. Creative & Content Direction  Review and approve creatives, ad copies, videos, banners, reels and campaign communication.  Provide creative direction to designers, content teams and agencies.  Ensure all marketing communication follows brand guidelines and campaign objectives.
9. Video Shoot & Production Management  Plan product, showroom, testimonial, influencer and UGC shoots.  Finalize concepts, mood boards, references, shot lists and campaign objectives.  Coordinate with internal teams, agencies, photographers, videographers and other stakeholders.  Actively participate in and supervise shoots to ensure execution as per requirements.
10. Influencer, PR & Partnership Marketing  Identify and manage influencer collaborations, UGC campaigns and PR activities.  Develop partnerships with interior designers, creators and relevant industry professionals.  Negotiate and coordinate collaborations and ensure timely execution.  Drive 4–10 relevant collaborations per month, depending on campaign requirements.
11. Lead Generation & CRM  Monitor lead generation, lead quality,



allocation and conversion performance.  Coordinate with sales teams to improve lead-to-conversion ratios.  Plan WhatsApp/CRM campaigns, promotional broadcasts and customer engagement activities.  Develop retention and repeat-purchase initiatives.
12. Agency & Cross-Functional Management  Manage coordination with external digital marketing, creative and content agencies.  Conduct regular performance reviews with agencies and ensure deliverables are completed on time.  Coordinate with Sales, Marketing, Design, Content, SEO, E-commerce and Operations teams.  Conduct weekly coordination and performance meetings.
13. Website Management  Conduct regular website audits.  Review banners, collections, landing pages, product presentation, offers and website content.  Identify usability and conversion-related issues and coordinate corrective actions.
14. Analytics, Reporting & Budget Management  Monitor performance of advertising, website, social media, leads and sales.  Prepare weekly dashboards and monthly marketing performance reports.  Track marketing budgets across brands and campaigns.  Monitor budget utilization, ROI and overall marketing efficiency.  Present insights and actionable recommendations to management.
15. Business Development & Growth  Identify new partnerships, collaborations, digital channels and growth opportunities.  Explore new customer acquisition and revenue-generation opportunities.  Identify a minimum of 2 potential growth opportunities per month

Required Skills:  Bachelor's degree in Marketing, Business Administration, Communications or a related field.  5–7 years of relevant experience in Digital Marketing / Performance Marketing / Growth Marketing.  Strong hands-on experience with Meta Ads Manager and performance marketing.  Experience in e-commerce and online revenue growth.  Strong understanding of social media platforms and content strategy.  Working knowledge of SEO, Google Analytics/GA4 and marketing analytics.  Experience managing marketing teams and external agencies.  Strong understanding of conversion optimization, retargeting and customer acquisition.  Excellent communication, presentation and stakeholder-management skills.  Strong analytical and problem-solving ability.  Ability to manage multiple brands and projects simultaneously.

How to Apply

Interested candidates may send their updated resume and portfolio to:

Email: [email protected]

Contact HR (Manya Verma): (phone hidden)

Pay: ₹25,000.00 - ₹45,000.00 per month

Work Location: In person

📌 Digital Marketing Manager (Gurugram)
🏢 Samrat Interiors
📍 Gurugram