DIGITAL MARKETING & SOFTWARE SALES MANAGER

Job Title: Digital Marketing & Software Sales Manager

Department: Sales & Marketing

Industry: IT / Software / Digital Solutions

Experience: 3–6+ Years

Location: [Chennai / bangalore]

Employment Type: Full-Time

About the Role

We are looking for an experienced and result-oriented Digital Marketing & Software Sales Manager who can independently handle both digital marketing activities and software/IT solution sales.

The ideal candidate should have strong knowledge of SaaS sales, digital products, mobile applications, website development, SEO, Google Ads, Meta Ads and AI-powered marketing tools, along with excellent client-handling and business-development skills.

Key Responsibilities1. Software & SaaS Sales

- Generate leads and identify new business opportunities for SaaS products and digital solutions.
- Sell software products, SaaS solutions, mobile applications and web development services.
- Understand client requirements and recommend suitable software/digital solutions.
- Conduct product demonstrations and sales presentations.
- Manage the complete sales cycle from lead generation to negotiation, closure and post-sales follow-up.
- Prepare quotations, proposals and commercial discussions with clients.
- Build and maintain robust relationships with existing and prospective customers.
- Achieve monthly and quarterly sales targets.

1. Digital Product Marketing

- Develop and execute marketing strategies for software products and SaaS platforms.
- Create campaigns to improve brand awareness, lead generation, customer acquisition and product visibility.
- Identify target audiences and develop suitable marketing campaigns.
- Monitor competitors, market trends and customer requirements.
- Coordinate with the technical/product team for product positioning and marketing campaigns.

1. SEO & Online Marketing

- Plan and execute SEO strategies for websites and digital products.
- Perform basic keyword research, competitor analysis and content planning.
- Monitor website traffic, rankings, leads and conversions.




- Work with content and development teams to improve website performance and search visibility.

1. Google Ads & Meta Ads

- Plan, launch and manage Google Ads and Meta Ads campaigns.
- Monitor campaign performance, CPL, CTR, conversions and ROI.
- Optimize campaigns based on performance data.
- Prepare regular marketing performance reports.
- Develop lead-generation campaigns for software products and IT services.

1. Web & Mobile App Sales

- Generate business opportunities for:
- Website Development
- E-commerce Development
- Mobile App Development
- Custom Software Development
- SaaS Products
- Digital Marketing Services
- SEO & Paid Advertising Services
- Understand client business requirements and coordinate with the technical team to prepare suitable solutions and proposals.

1. Content & Creative Marketing

- Create and coordinate marketing creatives using Canva.
- Develop social media posts, advertisements, presentations and promotional materials.
- Coordinate with designers/content teams where required.
- Maintain consistent branding across digital platforms.

1. AI-Powered Marketing

Should have practical knowledge of AI tools such as:
- ChatGPT
- Google Gemini
- G4 / relevant AI tools
- AI-assisted content creation
- AI-assisted market research
- AI-powered campaign ideas and customer targeting
- AI tools for sales communication, proposals and presentations
- Prompt writing and effective use of AI for marketing and business development

1. Team & Sales Management

- Lead and monitor the sales and digital marketing team.
- Set daily, weekly and monthly targets.
- Track leads, conversions, follow-ups and closures.




- Conduct regular performance reviews.
- Prepare Daily / Weekly / Monthly Sales & Marketing Reports.
- Coordinate with management, technical, development and customer-support teams.

Required Skills

Must Have:

- SaaS Sales
- Software Product Sales
- Digital Marketing
- Business Development
- Lead Generation
- Client Acquisition
- Web Development Sales
- Mobile App Sales
- SEO
- Google Ads
- Meta Ads
- Canva
- Social Media Marketing
- CRM / Lead Management
- Proposal & Quotation Preparation
- Negotiation & Client Handling
- Sales Target Management
- ChatGPT
- Google Gemini
- AI-powered marketing tools

Candidate Profile
- 3–6+ years of experience in IT Sales / SaaS Sales / Digital Marketing / Software Business Development.
- Strong communication and presentation skills.
- Excellent negotiation and client-conversion skills.
- Ability to understand technical products and explain them in simple business terms.
- Target-oriented, proactive and capable of working independently.
- Should be comfortable handling both sales and digital marketing responsibilities.
- Experience in selling SaaS, websites, mobile apps or software products will be highly preferred.

Key Performance Indicators (KPIs)
- Monthly Sales Revenue
- New Client Acquisition
- Lead Generation
- Lead-to-Conversion Ratio
- SaaS/Product Sales
- Website & Mobile App Sales
- Digital Marketing Leads
- Google Ads / Meta Ads ROI
- Customer Retention
- Monthly Target Achievement
- Team Performance

What We Offer
- Competitive Salary + Performance Incentives
- Growth & Leadership Opportunities
- Opportunity to work with Software, SaaS & Digital Products
- Exposure to AI-driven Marketing & Sales
- Professional and growth-oriented work environment

Salary: ₹30,000 – ₹50,000 per month + attractive incentives Salary can be considered based on experience, skill set and proven sales performance.

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits

- Paid sick time
- Paid time off

Work Location: In person

📌 Digital marketing -sales manager (Chennai)
🏢 Dreaminfinity Technology
📍 Chennai