Job Summary

We are looking for a creative and result-oriented Digital Marketing Executive to manage and improve the hotel's online presence, generate direct bookings, increase brand visibility, and support overall sales and revenue growth.

Key Responsibilities

- Manage the hotel's social media platforms including Instagram, Facebook, Google Business Profile, etc.

- Create and publish engaging posts, reels, stories, videos, and promotional content.

- Plan and execute monthly digital marketing campaigns for rooms, F&B;, events, packages, and special offers.

- Manage and optimize Meta Ads and Google Ads campaigns.

- Improve hotel visibility on Google Search and Google Business Profile.

- Monitor and respond professionally to online reviews, comments, and customer enquiries.

- Promote direct bookings through social media, WhatsApp, website, and other digital channels.

- Coordinate with the Front Office, F&B;, and Sales teams to collect updated offers, photographs, videos, and promotional information.

- Support OTA promotions and online visibility in coordination with the Sales/Revenue team.

- Monitor competitors' online promotions, pricing, offers, and digital activities.

- Track campaign performance, enquiries, leads, engagement, reach, and conversions.

- Prepare weekly/monthly digital marketing reports for management.





- Maintain consistency in the hotel's brand image, communication, and online content.

- Explore new digital marketing opportunities to increase room occupancy, F&B; sales, events, and overall revenue.

Required Skills

- Knowledge of Instagram, Facebook, Google Business Profile, Meta Ads and Google Ads.

- Basic knowledge of Canva / Photoshop / video editing is preferred.

- Good content-writing and communication skills.

- Knowledge of social media analytics and digital marketing performance tracking.

- Creative thinking and ability to generate new promotional ideas.

- Basic understanding of the hospitality/hotel industry is an advantage.

- Ability to work with different departments and meet deadlines.

Performance Expectations / KPIs

- Increase social media reach and engagement.

- Increase hotel enquiries through digital channels.

- Generate more direct room bookings.

- Improve Google visibility and online reputation.

- Increase campaign ROI and qualified leads.

- Support room, F&B; and event revenue through digital promotions.

- Maintain regular and high-quality online content.

Pay: ₹12,000.00 - ₹20,000.00 per month

Perks

- Food provided

- Paid time off

Work Location: In person

📌 Digital Marketing Manager (Kochi)
🏢 HOTEL PRAYANA
📍 Kochi