About the Role

We are looking for a result-driven Digital Marketing Manager (5 - 8 years of experience) to lead our digital growth strategies and manage an in-house team. You will have full ownership of multi-channel campaigns across SEO, SMM, Paid Media, and Content Marketing, while managing team workflows and stakeholder communications.

Requirements

- 5-8 years of hands-on experience in 360° digital marketing (SEO, SMM, Google Ads, Meta Ads, and Content).
- Proven background in people management, task delegation, and timeline tracking.
- Exceptional verbal and written English communication skills for stakeholder interactions.
- Strong analytical mindset with data-backed decision-making skills.
- Bachelor or Master degree in any field (Marketing certifications from Google, Meta, or HubSpot are a plus).

What We Offer

- Direct pathway into senior executive roles as our operations expand.
- Chance to build, scale, and mentor your own high-performing digital marketing team.
- Exposure to diverse campaigns and strategic stakeholder decision-making that will elevate your professional portfolio.
- Supportive leadership culture committed to continuous upskilling and experimentation.

Roles and Responsibilities 1. SEO Strategy & Technical Growth

- Own end-to-end SEO strategy across multiple sites to drive traffic, leads, and revenue.
- Manage technical, on/off-page, local, international, e-commerce, and SaaS SEO.
- Conduct advanced technical audits (Core Web Vitals,



site architecture, structured data) and resolve indexing, crawl, or algorithm issues.
- Lead keyword, search-intent, topical authority, digital PR, and backlink strategies using GSC and GA4.

2. Google Ads & Performance Marketing

- Manage end-to-end Google Ads (Search, PMax, Display, YouTube, Demand Gen, Remarketing) to maximize ROI.
- Build full-funnel lead-gen campaigns connecting ads to landing pages, CRMs, and sales workflows.
- Optimize targeting, bidding, ad copy, and landing pages to improve CTR, CPL, CPA, and ROAS.
- Implement and troubleshoot GA4, GTM, conversion tracking, attribution, and offline tracking.

3. Meta Ads, Social Media & Growth

- Execute and scale Meta Ads campaigns (prospecting to remarketing) for customer acquisition.
- Test creative concepts, hooks, UGC, short-form video, and landing-page experiences.
- Monitor KPIs (CPM, CPC, ROAS, churn/fatigue) and course-correct performance issues.
- Lead organic social strategy across Instagram, Facebook, LinkedIn, and YouTube.

4. Team Leadership, Management & Reporting

- Allocate tasks across SEO and Paid/Social specialists based on priorities and bandwidth.
- Mentor junior team members and design continuous training programs.
- Conduct performance reviews, set KPIs, and define career growth paths.
- Build monthly ROI reports and deliver strategic growth presentations to senior management.

Work Location: In person

📌 Digital Marketing Manager (Coimbatore)
🏢 Easy Field services
📍 Coimbatore