– Digital Marketing Manager

Location: Bangalore

Work Mode: Full-time, Work From Office

Experience: 3–4 Years

Working Days: 6 Days a Week

Role Overview-

We’re looking for a Digital Marketing Manager to take ownership of digital growth across the brand’s website and marketplace channels. The role will focus on performance marketing, campaign optimisation, creative testing, tracking, and finding new channels to drive growth.

The ideal candidate should be hands-on with ad platforms, comfortable working with numbers, and able to make decisions based on data.

Key Responsibilities-

- Manage Meta and Google Ads end-to-end, including campaign setup, optimisation, and scaling.
- Manage Google campaigns across Search, Shopping/PMax, and Demand Gen.
- Track and optimise campaigns based on ROAS, CAC, revenue, and overall performance.
- Monitor ad performance regularly and identify opportunities for improvement.
- Work closely with the creative team to brief, review, and test ad creatives.
- Run regular creative and campaign tests to identify what works best.
- Ensure pixels, UTMs, Conversions API, and GA4 tracking are set up and working correctly.
- Maintain accurate campaign and performance reports.
- Explore additional growth channels such as influencer marketing, affiliate marketing, WhatsApp/CRM, marketplace ads, SEO, and retention.
- Own the weekly digital marketing dashboard and track key metrics.
- Use AI tools to improve campaign analysis, research, creative testing, and overall productivity.

Requirements-

- 3–4 years of hands-on experience in performance/digital marketing.




- Experience working with a D2C or e-commerce brand is preferred.
- Strong hands-on experience with Meta Ads and Google Ads.
- Proven experience managing and scaling meaningful advertising budgets.
- Positive understanding of ROAS, CAC, conversion rates, and campaign performance.
- Working knowledge of GA4, Google Tag Manager, pixels, UTMs, and tracking.
- Strong analytical and problem-solving skills.
- Good understanding of creative testing and performance-driven content.
- Comfortable working in a fast-paced environment with high ownership.

Tools- Essential: Meta Ads Manager, Google Ads, GA4, Google Sheets/Excel

Good to Have: Shopify, Google Tag Manager, Looker Studio, attribution tools, marketplace advertising platforms, AI tools.

What We’re Looking For-

Someone who is hands-on, numbers-driven, curious, and focused on growth. You should be comfortable managing campaigns yourself, testing new ideas, understanding what the data is saying, and continuously finding ways to improve performance.

Pay: ₹700,000.00 - ₹850,000.00 per year

Benefits

- Provident Fund

Application Question(s):
- Are you comfortable with the location HSR Layout, Bangalore?
- What is your Current Salary?
- What are your salary expectations?
- What is your Notice period (In Days)?
- How many years of experience do you have in digital/performance marketing?
- Do you have experience working for a D2C or E-commerce brand?
- Are you proficient with google ads and meta ads?
- Have you scaled ad spend while maintaining or improving ROAS?

Work Location: In person

📌 Digital Marketing Manager (HSR Layout)
🏢 PinnacleU HR
📍 HSR Layout