Company: SILVME

Industry: 925 Sterling Silver Jewellery

Location: Bhopal, Madhya Pradesh

Work Mode: Hybrid

Internship Type: Full time Internship

Duration: 3–6 Months

Working Days: Monday to Friday

About SILVME

SILVME is a growing 925 sterling silver jewellery brand selling through Amazon, Flipkart and its Shopify website. We are looking for a motivated Digital Marketing Strategy Intern to support marketing strategy, market research, customer analysis, e-commerce growth and campaign planning.

Key Responsibilities

Marketing Strategy and Planning

- Assist in developing digital marketing strategies, weekly plans and monthly campaign calendars.
- Identify opportunities to increase website traffic, marketplace visibility and sales.
- Support product launches, festive campaigns and promotional activities.
- Recommend suitable marketing channels based on campaign objectives.
- Track campaign performance and suggest improvements.

Market, Competitor and Trend Analysis

- Research jewellery brands, competitors, customer preferences and market trends.
- Analyse competitor products, pricing, offers, advertising, content and promotional strategies.
- Study brands such as GIVA and other relevant jewellery businesses.
- Identify trending jewellery designs, colours, styles, reel concepts, audio and content formats.
- Monitor seasonal opportunities related to weddings, festivals, birthdays, anniversaries and gifting.
- Prepare competitor-analysis reports with practical recommendations.

Customer and Audience Analysis

- Study customer behaviour, demographics, preferences and purchase patterns.
- Analyse which products, designs, prices and offers attract customers.
- Help create customer segments and personas for rings, earrings, pendants, bracelets and other categories.
- Analyse website visitors, marketplace customers and social-media audiences.
- Review customer feedback, reviews, questions and objections.
- Recommend strategies for customer retention, repeat purchases and remarketing.

Campaign Planning and Execution

- Assist in preparing campaign concepts, objectives, target audiences and promotional messages.
- Coordinate banners, reels, product images, captions and landing pages.
- Support campaigns for Diwali, Raksha Bandhan, Valentine’s Day, Mother’s Day, weddings, birthdays and anniversaries.
- Ensure campaigns are launched correctly and on time.
- Track reach, clicks, engagement, leads, orders and sales.
- Prepare post-campaign reports with results and improvement suggestions.

Promotions, Coupons and Vouchers

- Assist in planning discounts, coupons, vouchers, bundle offers and limited-time promotions.




- Prepare promotional offers for Amazon, Flipkart, Shopify and social-media campaigns.
- Research competitor discounting and promotional strategies.
- Recommend suitable discounts based on campaign objectives and product margins.
- Support first-order offers, repeat-customer offers and abandoned-cart promotions.
- Assist with promotional collaborations involving payment applications and other partners.
- Track coupon usage, voucher redemptions and promotional performance.

Amazon and Flipkart Marketing

- Assist in planning marketing strategies for Amazon and Flipkart.
- Analyse product rankings, traffic, conversions, pricing and competitor activity.
- Support marketplace advertising, deals, coupons and sale-event campaigns.
- Research keywords for product listings and advertisements.
- Help improve product visibility through listing optimisation.
- Monitor clicks, orders, advertising costs and return on advertising spend.
- Prepare marketplace performance reports.

Meta Ads and Performance Marketing

- Assist in planning Facebook and Instagram campaigns for awareness, engagement, traffic, conversions and remarketing.
- Help define campaign objectives, budgets, audiences and creative requirements.
- Research relevant interests, behaviours and customer segments.
- Assist in preparing ad copy, campaign concepts and creative briefs.
- Monitor reach, impressions, clicks, cost per click and conversions.
- Support retargeting campaigns and basic creative and audience testing.
- Analyse campaign performance and recommend improvements.

Instagram and Social Media

- Assist in preparing Instagram and Facebook content strategies.
- Develop ideas for posts, stories, reels and promotional content.
- Prepare captions, hashtags and campaign messages.
- Maintain weekly and monthly content calendars.
- Analyse engagement and identify high-performing content formats.
- Monitor competitor activities and trending content.
- Help maintain brand consistency across social-media platforms.

Additional Advantage: Reels and Video Content Candidates with the following skills will be preferred:

- Creating Instagram reels and short-form videos.
- Basic product photography and video shooting.
- Understanding camera angles,



lighting and jewellery presentation.
- Preparing reel concepts, scripts and shot lists.
- Using CapCut, Canva, Adobe Premiere Pro or similar tools.
- Editing product and promotional videos.
- Understanding trending reel formats, audio and transitions.
- Previous experience creating content for brands or social-media pages.

These skills are advantageous but not mandatory for candidates with strong marketing, research and analytical abilities.

Required Skills

- Strong interest in digital marketing, e-commerce and consumer behaviour.
- Basic understanding of marketing strategy and campaign planning.
- Good research, analytical and problem-solving skills.
- Ability to convert data into practical recommendations.
- Good written and verbal communication skills.
- Basic knowledge of Meta Ads, Amazon, Flipkart or Shopify.
- Comfortable working with Excel or Google Sheets.
- Ability to prepare structured reports and presentations.
- Creative thinking and attention to detail.
- Willingness to learn, take ownership and meet deadlines.

Preferred Qualifications

- Student, graduate or postgraduate in Marketing, Business Administration, Commerce, Mass Communication or a related field.
- Previous internship, academic-project or freelance experience in digital marketing.
- Knowledge of Meta Ads Manager, Amazon Ads, Flipkart Ads or Shopify.
- Portfolio containing campaign plans, market research, reels or edited videos.

Compensation

This is a full-time, work-from-office internship. Compensation will be decided after the interview based on qualifications, skills, relevant experience and assigned responsibilities.

Paid Internship: Up to ₹3,000 per month.

Unpaid Internship: Includes practical training, mentorship, hands-on experience, an internship certificate and consideration for future paid opportunities based on performance.

The final internship terms will be clearly communicated during the selection process.

What You Will Gain

- Practical experience in e-commerce marketing strategy.
- Exposure to customer, competitor and market analysis.
- Experience planning campaigns, promotions, coupons and vouchers.
- Understanding of Amazon and Flipkart marketplace marketing.
- Practical exposure to Meta Ads and performance marketing.
- Experience preparing marketing reports and recommendations.
- Opportunity to work on Instagram content, reels and video campaigns.
- Mentorship and regular feedback.
- Internship certificate after successful completion.
- Consideration for future paid or full-time opportunities based on performance and business requirements.

📌 Digital Marketing Intern (Bhopal)
🏢 Silvme
📍 Bhopal