Hiring for a Digital Marketing Head SEO & PPC profile for the Noida location. Please find the job details below:

Profile :- Digital Marketing Head SEO & PPC

Experience: 7 + Years

Salary Budget: Up to 12 LPA

Industry: Education / Edtech

Location: Noida

Job Summary

We are looking for an experienced and result-oriented Digital Marketing Head – SEO & PPC to lead our digital marketing strategy and drive organic growth, paid acquisition, qualified leads, conversions, and revenue. The ideal candidate should have strong hands-on experience in SEO, Google Ads, Meta Ads, performance marketing, analytics, lead generation, and team management, with a proven track record of delivering measurable business results.

Key Responsibilities

SEO

- Develop and execute a comprehensive SEO strategy to improve organic traffic, rankings, leads, and conversions.
- Manage On-Page, Off-Page and Technical SEO activities.
- Conduct keyword research, competitor analysis, content gap analysis, and SEO audits.
- Develop and execute link-building and authority-building strategies.
- Monitor Google Search Console, GA4, keyword rankings, organic traffic, and conversions.
- Identify and resolve technical SEO issues affecting website performance.
- Improve organic lead generation and conversion rates.

PPC & Performance Marketing

- Plan, execute, and optimize Google Ads and Meta Ads campaigns.
- Manage Search, Display, Performance Max, YouTube, remarketing, and lead-generation campaigns.
- Develop audience, keyword, bidding, budget, and campaign strategies.
- Optimize campaigns to achieve target CPL, CPA, CAC, ROAS, and ROI.
- Conduct A/B testing of ad copies,



creatives, audiences, and landing pages.
- Monitor campaign performance and continuously optimize budget allocation.
- Build effective remarketing and retargeting strategies.

Digital Marketing Strategy

- Develop and execute the overall digital marketing strategy aligned with business and revenue objectives.
- Create monthly, quarterly, and annual digital marketing plans.
- Drive qualified leads for EdTech programs and improve lead-to-enrollment conversion.
- Work closely with the Sales, Content, Design, and Business Development teams.
- Identify current digital acquisition channels and growth opportunities.
- Stay updated with Google algorithm changes, PPC trends, AI tools, and digital marketing best practices.

Analytics & Reporting

- Track and analyze CTR, CPC, CPL, CPA, CAC, conversion rate, ROAS, ROI, organic traffic, and revenue.
- Set up and monitor conversion tracking through GA4, Google Tag Manager, Google Ads, Meta Pixel, and Search Console.
- Prepare weekly and monthly performance reports for management.
- Use data and insights to make strategic marketing decisions.
- Identify underperforming campaigns and implement corrective actions.

Team Management

- Lead, mentor, and manage the SEO, PPC, content,



and digital marketing team.
- Define team KPIs and performance targets.
- Review campaign and team performance regularly.
- Build a performance-driven digital marketing culture.
- Coordinate with internal teams and external agencies/vendors when required.

Key Requirements:

- Organic Traffic Growth
- Keyword Ranking Improvement
- Organic Lead Generation
- Qualified Lead Volume
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Customer Acquisition Cost (CAC)
- Conversion Rate
- Google Ads & Meta Ads ROAS
- Overall Marketing ROI
- Lead-to-Enrollment Conversion
- Website Traffic & Engagement
- Revenue Generated Through Digital Channels
- Team Productivity & Target Achievement

Required Skill

- 7+ years of experience in Digital Marketing, with strong expertise in SEO & PPC.
- Strong hands-on experience with Google Ads and Meta Ads.
- Excellent understanding of SEO, SEM, Performance Marketing, and Lead Generation.
- Experience managing significant digital marketing budgets.
- Strong knowledge of GA4, Google Search Console, Google Tag Manager, SEMrush/Ahrefs, Screaming Frog, etc.
- Strong analytical and data-driven approach.
- Excellent understanding of conversion funnels and landing-page optimization.
- Strong leadership and team-management skills.
- Excellent communication and presentation skills.
- Experience in EdTech, Education, SaaS, or Lead Generation businesses will be preferred.

Thanks & Best Regards,

Anjali Tomar

HR Executive

(phone hidden)

Pay: ₹700,000.00 - ₹1,200,000.00 per year

Work Location: In person

📌 Digital Marketing Head SEO & PPC (Noida)
🏢 PE Upskill
📍 Noida