Role Overview

We are looking for a creative, result-oriented, and enthusiastic Digital Marketing Executive to support and execute the digital marketing activities of The Marina Mall.

The selected candidate will be responsible for developing and implementing digital marketing initiatives to increase the mall's online visibility, customer engagement, footfall, brand awareness, and promotional reach.

The role will involve managing social media platforms, creating engaging content, coordinating digital campaigns, monitoring online performance, and working closely with internal teams, agencies, brands, and external partners.

Key Responsibilities

Digital Marketing

- Plan and execute digital marketing campaigns to promote mall events, offers, promotions, entertainment, and brand activities.
- Develop and implement digital strategies to increase brand awareness, audience engagement, and customer reach.
- Coordinate with external agencies, vendors, influencers, and other digital partners for campaign execution.
- Explore new digital marketing opportunities and platforms to improve customer engagement and visibility.
- Manage the mall's social media platforms, including Instagram, Facebook, YouTube, LinkedIn, and other relevant channels.
- Develop and maintain a monthly social media content calendar.
- Create and coordinate engaging content including posts, reels, stories, videos, campaigns, contests, and promotional creatives.
- Monitor social media trends, audience behaviour, and competitor activities.
- Respond to comments, messages, and customer interactions in a timely and professional manner.
- Develop creative and audience-focused content for mall promotions, festivals, events, offers, launches, and campaigns.
- Coordinate with the design and creative teams to ensure timely delivery of digital creatives.




- Assist in planning and executing seasonal and festival campaigns.
- Support influencer marketing and collaboration activities to increase campaign reach.
- Support basic Search Engine Optimization (SEO) activities to improve the mall's online visibility.
- Monitor website content and ensure that important promotions, events, offers, and updates are published accurately.
- Assist in improving website traffic and online discoverability through relevant digital marketing activities.
- Monitor Google Business Profile and other relevant online platforms.
- Track and analyse social media and digital campaign performance.
- Monitor key metrics such as reach, impressions, engagement, followers, website traffic, leads, conversions, and campaign ROI.
- Prepare periodic digital marketing and social media performance reports.
- Identify successful campaigns and areas for improvement based on data and audience insights.
- Work closely with the Marketing, Leasing, Operations, Events, and other internal teams.
- Coordinate with mall retailers and brand partners for promotional content and digital campaigns.
- Ensure consistency in brand communication across all digital platforms.
- Assist in maintaining the overall digital brand image of The Marina Mall.

Qualifications & Skills

- 2–4 years of experience in Digital Marketing, Social Media Marketing, or a related field, preferably within retail, shopping malls, hospitality, entertainment,



or lifestyle brands.
- Robust knowledge of social media platforms, digital marketing practices, content strategy, and social media optimization (SMO).
- Experience in developing and managing social media content calendars, including posts, reels, stories, campaigns, and promotional content.
- Good understanding of SEO, SEM, Google Ads, Meta Ads, paid digital advertising, campaign management, and campaign optimization.
- Experience in content creation, influencer marketing, audience engagement, and digital campaign coordination.
- Basic knowledge of Google Analytics/GA4, Meta Business Suite, Google Search Console, and other relevant digital marketing tools.
- Knowledge of basic graphic design tools such as Canva, Photoshop, or similar platforms.
- Basic video editing and reels creation skills will be an added advantage.
- Strong written and verbal communication skills, with the ability to create engaging and audience-focused content.
- Strong analytical, reporting, organizational, and coordination skills, with the ability to monitor and evaluate digital campaign performance.
- Creative mindset with the ability to identify social media trends, develop new content ideas, and explore opportunities to improve digital reach and engagement.
- Ability to work independently and collaborate effectively with internal teams, external agencies, influencers, vendors, and brand partners.
- Ability to adapt to new digital tools, platforms, trends, and marketing technologies.
- Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field is preferred.

Pay: Up to ₹600,000.00 per year

Benefits

- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Digital Marketing Executive (Chennai)
🏢 OMR Mall Developers Private
📍 Chennai