Digital Marketing Executive

Company: BlueOak Ventures

Location: Ahmedabad, Gujarat

Employment Type: Full-Time

Department: Marketing & Growth

Experience: 1–3 Years

Compensation: Fixed Salary + Performance Incentives

About BlueOak Ventures

BlueOak Ventures works with startups, founders and growing businesses to help them build stronger business foundations, improve execution and access the right growth opportunities.

We believe in real business progress over unrealistic promises and focus on creating measurable value for the businesses we work with.

Role Overview

We are looking for a Digital Marketing Executive who can take ownership of BlueOak's digital presence and lead-generation activities.

The role will involve planning and executing digital campaigns, managing social media, creating marketing content, running paid advertising campaigns and continuously improving lead quality and acquisition performance.

This is a hands-on growth role for someone who understands that marketing is not just about likes and followers—it is about generating the right audience, leads and business opportunities.

Key ResponsibilitiesPerformance Marketing

- Plan, launch and manage paid campaigns across Meta Ads, Instagram and other relevant platforms.
- Develop campaigns focused on lead generation, customer acquisition and brand awareness.
- Manage campaign budgets and optimize spending based on performance.
- Monitor CPL, CTR, conversion rates, lead quality and overall campaign ROI.
- Conduct A/B testing of creatives, audiences, copy and landing pages.
- Identify opportunities to improve lead quality and reduce acquisition costs.

Social Media & Content
- Manage BlueOak's social media presence across relevant platforms.
- Develop monthly content calendars aligned with business objectives.




- Coordinate the creation of reels, posts, carousels, videos and other marketing assets.
- Write engaging and skilled ad copy, captions and campaign messaging.
- Ensure BlueOak's communication maintains a premium, credible and professional brand image.
- Track current digital trends and identify relevant opportunities for the brand.

Lead Generation & Growth
- Develop strategies to generate qualified leads for BlueOak.
- Work closely with the Business Development team to understand lead quality and conversion.
- Analyze which campaigns, audiences and creatives generate actual business.
- Build and optimize lead-generation funnels.
- Retarget website visitors, social-media audiences and previous leads where appropriate.
- Continuously experiment with new acquisition channels and growth strategies.

Analytics & Reporting
- Track campaign performance and prepare regular marketing reports.
- Analyze customer acquisition costs, conversion rates and campaign ROI.
- Identify underperforming campaigns and implement corrective actions.
- Use data to make marketing decisions rather than relying solely on assumptions.
- Maintain organized records of campaigns, creatives, budgets and results.

Key Performance Indicators (KPIs) Performance will be evaluated based on:
- Qualified leads generated
- Cost per qualified lead
- Lead-to-client conversion contribution
- Campaign ROI
- Website/social-media growth




- Engagement and audience quality
- Creative performance
- Campaign optimization
- Marketing-generated revenue opportunities

Required Skills
- Meta Ads / Facebook Ads
- Instagram Marketing
- Lead Generation
- Performance Marketing
- Social Media Management
- Content Strategy
- Copywriting
- Campaign Analytics
- A/B Testing
- Basic understanding of marketing funnels
- Google Analytics / tracking tools is an advantage
- Canva or similar creative tools is an advantage

Ideal Candidate We are looking for someone who is:
- Creative but strongly data-driven
- Comfortable managing advertising budgets
- Curious about why a campaign works or fails
- Proactive in testing new ideas
- Robust in communication and execution
- Comfortable working in a fast-paced startup environment
- Focused on measurable business outcomes rather than vanity metrics
- Willing to take ownership instead of waiting for instructions

Why Join BlueOak Ventures?
- Work closely with founders, startups and growing businesses.
- Get hands-on exposure to performance marketing and business growth.
- Work on real campaigns with measurable commercial outcomes.
- Opportunity to take ownership of BlueOak's digital growth.
- Performance-based incentives and career growth opportunities.
- Build experience across marketing, sales and business strategy.

Our Expectation At BlueOak, marketing is expected to create business impact.

We are not looking for someone whose primary goal is simply to increase followers. We are looking for someone who can understand the customer, build the right message, reach the right audience and turn marketing activity into qualified business opportunities.

Pay: ₹10,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Digital Marketing Executive (Ahmedabad)
🏢 BlueOak Ventures
📍 Ahmedabad