We’re looking for a highly experienced Digital Marketing Analyst with a verifiable track record to take full ownership of HelmApps’ organic search and AI-search visibility.

You will be responsible for technical SEO, on-page optimization, content strategy, topical authority, link building, international SEO, analytics, and Generative Engine Optimization (GEO).

The goal is to drive measurable growth in organic traffic, qualifi ed leads, search rankings, brand visibility, AI-generated recommendations, citations, and mentions across platforms such as Google, ChatGPT, Claude, Perplexity and other AI-powered search experiences.

HelmApps operates in the manufacturing technology and industrial software space, with expertise across MES, MOM, Industry 4.0, Smart Manufacturing, Industrial IoT, SCADA, factory monitoring, production planning, traceability and automotive manufacturing.

This is a hands-on role. We are looking for someone who can analyse, strategise and execute, rather than simply provide SEO recommendations.

Key Responsibilities

1. Technical SEO

● Conduct comprehensive technical SEO audits and develop implementation roadmaps. ● Identify and resolve crawlability, indexation, canonicalization, duplicate-content, and site-architecture issues.

● Optimise Core Web Vitals, including LCP, INP and CLS.

● Implement, test and validate structured data / Schema.org.

● Manage XML sitemaps, robots.txt, canonical tags, redirects and hrefl ang.

● Collaborate with developers to resolve JavaScript rendering, lazy loading, dynamic content and technical performance issues.

● Analyse website architecture and internal linking to improve crawlability and topical relevance.

● Monitor Google Search Console, Bing Webmaster Tools and indexing performance.

● Conduct log-fi le analysis where appropriate to identify crawl-budget and crawling issues.

● Ensure search-engine and AI crawlers can access key public content.

1. On-Page & Content Optimization

● Conduct keyword, topic and search-intent research using Ahrefs, SEMrush, Moz Pro, Sistrix or equivalent tools.



● Optimise title tags, meta descriptions, headings, URLs, internal links and page structure.

● Develop content briefs for writers and subject-matter experts.

● Optimise existing content based on search intent, competitor analysis and SERP behaviour.

● Identify content gaps and opportunities across commercial, informational and transactional searches.

● Build topical clusters and content hubs around strategic manufacturing technologies and use cases.

● Ensure content demonstrates genuine expertise, authority and fi rst-hand industry knowledge.

● Develop FAQ and question-based content that directly answers the questions users ask search engines and AI platforms.

● Improve content so that key facts about HelmApps, its products, solutions, industries and expertise are clear and easily understood by search engines and AI systems.

1. Generative Engine Optimization (GEO) & AI Search

Develop and execute a strategy to improve HelmApps’ visibility across AI-powered search and answer engines, including: ● ChatGPT

● Claude

● Google AI Overviews / AI Mode

● Perplexity

● Other emerging generative search platforms

Responsibilities include

● Understand how AI search systems discover, interpret, retrieve and cite web content.

● Optimise content for AI retrieval, citations and entity recognition.

● Establish HelmApps as a clear and authoritative entity within the manufacturing technology ecosystem.

● Improve the association between HelmApps and its key products, solutions, industries and areas of expertise.

● Identify the questions and prompts for which HelmApps should be visible in AI-generated answers.





● Build content designed to answer high-value conversational and question-based searches.

● Monitor how AI platforms describe HelmApps and identify factual gaps, inaccuracies or positioning opportunities.

● Track HelmApps’ visibility, mentions and citations across major AI platforms.

● Benchmark AI visibility against relevant competitors.

● Develop strategies to increase the likelihood of HelmApps being referenced as a source in AI-generated answers.

● Monitor developments in AI search and adapt the SEO strategy as search behaviour evolves.

Important: GEO should be approached as an extension of strong SEO, content authority and digital PR—not as a collection of shortcuts or AI-specifi c tricks.

1. Entity & Topical Authority

Help establish HelmApps as an authoritative entity in manufacturing software and industrial technology.

You will

● Develop a clear website entity architecture around HelmApps, its products, solutions and industries.

● Strengthen relationships between the company, products, technologies, industries and use cases through content and internal linking.

● Build topical authority around areas such as:

○ Manufacturing Execution Systems (MES)

○ Manufacturing Operations Management (MOM)

○ Industry 4.0

○ Smart Manufacturing

○ Industrial IoT

○ SCADA

○ OEE

○ Production Traceability

○ Factory Monitoring

○ Production Planning

○ Automotive Manufacturing

○ JIT/JIS Sequencing

○ Digital Manufacturing

● Identify opportunities to create authoritative product, solution, industry, integration and educational pages.

● Ensure important company and product facts are clearly presented and consistently represented across the web.

Pay: ₹40,000.00 - ₹100,000.00 per month

Ability to commute/relocate

- Kakkanad, Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required)

Experience:
- SEO tools: 5 years (Required)

Language:
- English (Required)

Work Location: In person

📌 Digital Marketing Analyst (Kakkanad)
🏢 HelmApps
📍 Kakkanad