About The Role

We're looking for a PR Manager to lead communications strategy for our D2C client portfolio. You'll own the narrative for fast-growing consumer brands- from product launches and founder positioning to crisis management and media relationships. This is a role for someone who understands both the storytelling and the commercial pressure D2C brands operate under: speed, virality, and category noise.

What You'll Do

- Own end-to-end PR strategy for a portfolio of D2C clients - planning, developing, and implementing PR strategies for brands within the industry of choice and driving high-impact news coverage (stories/interviews/other formats)

- Build and maintain robust relationships with business, lifestyle, and category journalists, editors, and key media outlets

- Lead media outreach, press release drafting, and pitch development that actually lands coverage, not just gets sent

- Manage founder/spokesperson positioning - bylines, interviews, panel opportunities, thought leadership

- Anticipate and manage reputational risk; lead crisis communications when needed

- Collaborate with client marketing and growth teams to align PR moments with product launches, funding news, and campaigns

- Track and report on media coverage,



share of voice, and campaign impact — translate results into insights clients actually use

- Mentor a team of 3-4 members (associates/executives) on pitching, media relations, and client servicing

- Stay ahead of D2C industry trends, competitor activity, and shifts in the media landscape

What We’re Looking For

- 5-7 years of PR experience, with meaningful exposure to D2C, consumer, or lifestyle brands (agency-side strongly preferred)

- Strong, active media relationships - you should be able to name the 10 journalists you'd share with your team to call first

- Excellent writing & proofreading - pitches, press releases, and bylines that sound sharp, not templated

- Ability to manage multiple clients and stakeholders without dropping balls

- Comfortable operating in a fast-paced, lean-team environment where ownership matters more than hierarchy
- A point of view on what makes D2C PR different from traditional brand PR

Skills: strategy,public relations strategy,crisis management,public relations,journalists,crisis communications,d2c,strategic public relations planning

📌 C Manager - PR (New Delhi)
🏢 Jajabor Brand Consultancy
📍 New Delhi