Key Skills

Salesforce

SFMC and SFSC

SQL

AMP script

Email studio

Automation Studio

Content builder

Audience Builder 2. Team & Project Details 3. Key Responsibilities 4. Must-Have Technical Skills 5.

Required Soft

Skills 6.

Candidate Profile

Requirements 7.

Success

Metrics

- Role Overview
- Discussed the need for a senior Marketing Automation qualified to lead solution discovery, requirements gathering, and implementation of scalable MarTech solutions.
- Focus on Salesforce Marketing Cloud (SFMC) and Salesforce Sales Cloud integration, customer journeys, lead management, lead scoring, nurture programs, consent management, and campaign execution.
- Candidate will drive MarTech strategy, governance, platform optimization, and business growth initiatives.
- Team: Global B2B Marketing Operations.
- Responsible for scaling lead generation capabilities across business units and regions.
- Key project areas include:
- SFMC platform optimization and enhancements
- Sales Cloud integration
- Customer segmentation and double opt-in processes
- Lead scoring and qualification
- Campaign automation and governance
- Marketing automation continuous improvement initiatives
- Lead solution design and marketing automation implementation.
- Gather and translate business requirements into technical solutions.
- Manage project timelines, risks, dependencies, and stakeholder expectations.
- Establish governance frameworks, operational standards, and best practices.
- Drive onboarding, enablement,



training, and adoption of MarTech platforms.
- Collaborate with Engineering, IT, Sales Enablement, Legal, Compliance, and business stakeholders.
- Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio, Content Builder, Audience Builder).
- Salesforce Sales Cloud integration experience.
- Marketing automation solution design, customer journeys, segmentation, lead management, lead scoring, and nurture programs.
- Enterprise MarTech architecture, APIs, integrations, data governance, and platform operations.
- SQL and AMPscript knowledge preferred.
- SFMC Certification preferred.
- Strong stakeholder management and communication skills.
- Strategic and analytical problem-solving mindset.
- Leadership, collaboration, mentoring, and cross-functional coordination abilities.
- Bachelor's degree in technology, Information Systems, Computer Science, or related field.
- MBA/Master's degree preferred.
- Minimum 10+ years of experience in Marketing Technology, Marketing Operations, Marketing Automation, or CRM platforms.
- Strong experience managing large-scale transformation and platform optimization initiatives.
- Adoption and delivery of SFMC capabilities.
- Improved lead generation, qualification, and conversion rates.
- Enhanced sales and marketing alignment.
- Improved customer engagement and marketing ROI.
- Increased platform governance maturity and stakeholder satisfaction.

📌 Custom - Title Exception (Pune)
🏢 PRI INDIA IT SERVICES PRIVATE
📍 Pune