Location: Mumbai

Experience: 8–12+ years

Employment Type: Full-time

About the Role

We are looking for a Creative Director to lead the creative vision and execution of our content studio. The role requires a strong creative thinker who can transform briefs into impactful visual stories across AI, 2D motion, 3D, concept design, animation, and digital content .

The Creative Director will work closely with the creative, concept, design, motion, AI, client servicing and business development teams to build high-quality creative work while maintaining the studio's creative standards, visual identity and delivery timelines.

This is a hands-on leadership role for someone who can think big, build concepts, inspire teams, present ideas confidently and push the boundaries of content creation.

Key Responsibilities

Creative Leadership

- Define and drive the overall creative vision and direction for the content studio.
- Lead the development of original, innovative and commercially viable creative concepts.
- Set and maintain high creative standards across all projects.
- Review and provide creative direction on concepts, storyboards, designs, animation, AI outputs, 2D/3D work and final content.
- Push the team to experiment with new formats, visual styles, technologies and storytelling techniques.
- Build a solid creative culture focused on quality, innovation and continuous learning.

Concept & Storytelling
- Translate client briefs, brand objectives and business requirements into strong creative ideas.
- Lead brainstorming sessions and ideation across campaigns, films, social content, events and branded experiences.
- Develop and refine ideas, narratives, scripts, storyboards, visual treatments and creative decks .
- Ensure every piece of content has a clear creative thought, narrative and visual language.
- Identify opportunities to turn a single brief into multiple content formats and assets.

Content & Visual Direction
- Oversee the creative output across:
- AI-generated content
- 2D motion graphics
- 3D animation
- Brand films
- Social media content
- Digital campaigns
- Event content
- Experiential content
- Visual identities and design systems
- Provide hands-on art and visual direction wherever required.
- Ensure consistency across multiple deliverables and platforms.
- Stay updated with emerging creative technologies, AI tools, design trends, animation techniques and content formats.

Team Management
- Lead, mentor and develop creative teams across concept, storyboard, AI, 2D, 3D,



design and motion .
- Allocate creative resources based on project requirements and individual strengths.
- Identify skill gaps and help build training and development plans.
- Conduct regular creative reviews and provide constructive feedback.
- Encourage collaboration between different creative disciplines.
- Build a culture where experimentation and new ideas are encouraged.

Client & Stakeholder Management
- Participate in client meetings, presentations, pitches and creative discussions.
- Present concepts and creative recommendations with clarity and confidence.
- Understand client expectations and translate feedback into actionable creative direction.
- Build strong relationships with clients and become a trusted creative partner.
- Work with Client Servicing and Business Development teams to identify opportunities for creative upselling and new projects.

Pitch & New Business
- Lead the creative direction for pitches, proposals and new business opportunities.
- Develop compelling pitch concepts, creative narratives and visual presentations.
- Collaborate with BD and CS teams to create solutions that are both creatively strong and commercially viable.
- Contribute to building the studio's portfolio, showreel and case studies.

Quality & Delivery
- Ensure creative output meets the required quality, brand guidelines and technical standards.
- Work closely with Production and Client Servicing teams to ensure projects are delivered within timelines.
- Balance creative ambition with budgets, resources and production feasibility.
- Identify potential creative or execution challenges early and provide solutions.

Key KRAs
- Creative Quality: Consistently deliver high-quality, distinctive and innovative creative output.
- Creative Innovation: Introduce new technologies, AI workflows, formats and visual approaches.
- Conceptual Strength: Develop strong ideas that solve client briefs and create business impact.
- Team Development: Build, mentor and elevate the creative capabilities of the team.
- Client Satisfaction: Strengthen client relationships through strong creative thinking and execution.




- Pitch Conversion: Contribute to winning new business through compelling creative concepts.
- Project Delivery: Maintain creative quality while meeting timelines and production requirements.
- Studio Growth: Help establish the content studio as a strong creative destination and build a recognisable creative point of view.

Required Skills & Experience
- 8–12+ years of experience in creative agencies, content studios, production houses, advertising, design or digital environments .
- Strong portfolio demonstrating conceptual thinking and high-quality visual work.
- Experience leading multidisciplinary creative teams.
- Strong understanding of storytelling, visual communication, design and motion .
- Experience working across multiple content formats and platforms.
- Strong presentation and client-facing skills.
- Ability to develop ideas from a blank page through to final execution.
- Strong understanding of current AI-powered creative workflows and generative AI tools .
- Ability to balance creativity with commercial, technical and production considerations.
- Strong knowledge of social, digital and emerging content trends.

Good to Have
- Experience working with AI image/video generation and creative automation workflows .
- Understanding of 3D, motion graphics, compositing and VFX pipelines .
- Experience with tools such as After Effects, Cinema 4D/Blender, Photoshop, Illustrator and AI creative platforms.
- Experience handling large-scale brand campaigns and event/experiential content.
- Strong network of freelance creatives, directors, artists and production partners.
- Experience building a creative team or content studio from the ground up.

What We're Looking For We are looking for someone who is:

A Big Thinker – Can take a simple brief and turn it into an exciting creative idea.

A Creative Leader – Can inspire, mentor and bring out the best in multidisciplinary teams.

A Visual Storyteller – Understands how ideas translate into compelling visuals, motion and narratives.

Tech Curious – Excited about AI, emerging technologies and the future of content creation.

Hands-On – Comfortable getting into the details when the project demands it.

Commercially Aware – Understands that great creativity also needs to work within budgets, timelines and business objectives.

Client Ready – Can confidently sell an idea, defend creative decisions and build long-term client relationships.

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