- We are looking for an experienced Creative & Brand Strategist who can take ownership of our brand's creative direction, positioning, communication, and overall brand presence.

- The ideal candidate will combine strategic thinking, creative leadership, market understanding, and strong storytelling to build a distinctive and consistent technology brand.

Key Responsibilities : -

- Develop and lead the company's overall brand strategy and positioning.

- Define and maintain a consistent brand identity, voice, messaging, and communication framework.

- Develop creative concepts and strategies for digital campaigns, social media, websites, advertisements, events, and marketing initiatives.

- Translate business objectives into strong creative campaigns and brand narratives.

- Lead the creative direction for major campaigns and brand initiatives.

- Work closely with management, marketing, SEO, content, design, and video teams to ensure consistent brand communication.

- Conduct competitor, market, audience, and trend research to identify opportunities for brand growth.

- Develop creative briefs and provide strategic direction to designers, content writers, video editors, and other creative resources.

- Establish standards for visual communication and brand consistency across all channels.

- Plan and execute brand campaigns that improve brand awareness, engagement, credibility, and market positioning.

- Identify new creative opportunities across social media, advertising, content marketing, website communication, and offline branding.

- Review and evaluate creative output to ensure it meets the company's strategic and quality standards.

- Analyze campaign and brand performance and use insights to improve future strategies.

- Stay updated with creative trends, consumer behavior, digital platforms, AI tools, advertising trends, and emerging brand strategies.





- Present creative concepts and strategic recommendations to senior management.

Required Skills &

Competencies : -

- 5-8 years of proven experience in Brand Strategy, Creative Strategy, Marketing, Advertising, or a related field.

- Strong understanding of brand positioning, brand building, storytelling, and creative communication.

- Excellent conceptual and strategic thinking.

- Strong understanding of digital marketing and social media platforms.

- Good understanding of SEO, websites, digital presence, and how they contribute to overall brand growth.

- Familiarity with the technology and IT industry, particularly digital products, services, or technology-driven businesses.

- Ability to develop campaigns from concept strategy execution evaluation.

- Strong communication, presentation, and leadership skills.

- Excellent understanding of audience psychology and market trends.

- Ability to manage and guide creative teams.

- Robust problem-solving and decision-making abilities.

- Ability to balance creativity with business objectives and measurable outcomes.

Preferred Experience : -

- Experience working with IT, technology, SaaS, digital marketing, or B2B brands.

- Experience handling a company's brand strategy independently.

- Experience leading integrated marketing or branding campaigns.

- Strong portfolio demonstrating brand campaigns, creative concepts, strategic projects, and measurable outcomes.

- Familiarity with tools such as Canva, Figma, Adobe Creative Suite, AI creative tools, or similar platforms.

What We Expect From This Role : -

- This is a strategic leadership role, not limited to social media posting or graphic design.

We are looking for someone who can answer:

- What should our brand stand for, how should the market perceive us, and what creative strategy will help us get there
- The candidate should be capable of thinking strategically, developing ideas, directing execution, and taking ownership of the brand's growth and creative identity.

📌 Creative & Brand Strategist (Dehradun)
🏢 Proponent Technologies
📍 Dehradun