Hiring: Copywriter (BFSI/Banking/Mutual Funds)

nMin. Experience — 3 years

nWho We Are

nIdiotic Media Family — India's favourite influencer marketing agency, where strategy meets chaos, and creativity always wins.

nWe work with the coolest creators, boldest brands, and the wildest trends on the internet — and now we're building out serious muscle in the BFSI space, helping banks, NBFCs, fintechs, and mutual fund houses talk to real people, not just regulators.

nWe're looking for a Copywriter who can make complex financial ideas sound simple, human, and scroll-stopping — without ever sounding sketchy or SEBI-unfriendly.

nWho YOU Are

nYou're that person who:

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- Understands briefs better than the people who wrote them
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- Can turn SIP, NAV, and expense ratios into copy your grandmother would actually read
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- Writes like a wizard, edits like a compliance officer's favourite nightmare (in a good way), and thinks like a strategist
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- Lives on the internet — not for validation, but for observation
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- Knows the difference between "fun" and "financial mis-selling"
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- Reads brand tone like astrology signs — but also reads SEBI/RBI guidelines like the Bhagavad Gita
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- Can turn "we need this in 1 hour, and it needs a disclaimer" into "done, check your mail"
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nYour Responsibilities (aka your superpowers)

n1. Brand Understanding & Alignment

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- Decode client briefs like Sherlock decoding a crime scene — except the crime scene has a compliance team
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- Understand brand identity, tone, target audience, and category nuances (banking ≠ mutual funds ≠ insurance ≠ fintech)
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- Ensure every line feels on-brand, on-tone, and audit-safe
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n2.



Content Creation

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- Craft original, high-quality content for influencer-first BFSI campaigns
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- Build scripts, storyboards, hooks, VO lines, and POVs that make finance feel less "finance" and more relatable
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- Translate jargon-heavy financial concepts into simple, credible, scroll-worthy content for Instagram, YouTube, and beyond
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n3. Copywriting (Your bread, butter, and biryani)

nWrite sharp, explicit, trust-building copy for:

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- Digital ads for banking/fintech/mutual fund brands
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- Influencer scripts explaining financial products
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- Social media content (educational + campaign-led)
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- Emailers and investor communication
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- Brand films
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- Pitches and decks
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- Anything that needs words, clarity, and credibility
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n4. Editing & Proofreading

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- Be the grammar gatekeeper AND the accuracy gatekeeper
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- Review copy for clarity, tone, brand alignment, and factual/regulatory correctness
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- Ensure every piece is polished, compliant, and publication-ready
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n5. Research (Your secret weapon)

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- Stay updated on financial trends, market movements, and category shifts (interest rates, tax season, market volatility — you know the calendar)
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- Understand audience behaviour across banking, mutual funds, and fintech users
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- Balance data + creativity to craft messaging that builds trust, not just clicks
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n6. Compliance Awareness

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- Work closely with legal/compliance teams to ensure copy meets regulatory standards (SEBI, RBI, ASCI guidelines where applicable)
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- Know when a "fun line" needs a disclaimer — and write it in a way that doesn't kill the vibe
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n7. Time Management

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- Follow internal TATs like a pro
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- Deliver quality under tight timelines — because in finance, timing genuinely matters
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n8. Operations

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- Adhere to internal SOPs
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- Maintain clean documentation and approval trails (the boring part that keeps everyone out of trouble)
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nWho Will Survive & Thrive?

nSomeone who is:

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- A natural storyteller who can simplify without dumbing down
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- A detail-obsessed, ruthless editor
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- Comfortable with compliance as a creative constraint, not a creative killer
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- A trend-spotter with a finance-curious brain
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- A team player (with a hint of chaos, kept in check)
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nWhy Join Idiotic Media Family?

nBecause you get to:

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- Work in India's fastest-growing influencer ecosystem — now expanding into BFSI
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- Create content that actually helps people understand money better
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- Build credibility-first campaigns for some of the biggest names in banking and finance
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- Be part of a team that's fun, fast, and a little idiotic — in the best (and most compliant) way possible
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nIf this sounds like your vibe, your tribe is calling.

nApply now — Idiotic Media Family wants to adopt you at [email protected]

📌 Copywriter (Mumbai)
🏢 Idiotic Media
📍 Mumbai