This role is responsible to drive Secondary Sales in Food Service (HoReCa) Key Account Channel in the assigned territory.

Responsibilities

- Responsible to drive Secondary Sales in Markets assigned.

- Understand and ensure profitable / sustained growth of business and strong orientation to commercial terms, profitability calculations etc.

- Identify Food Service Key Accounts (National and International Chain Accounts) across Region and align coverage through team of Key Account Executives

- Visit regularly and build strong connect with Key Accounts Stake holders for sales of Zydus products.

- Identify requirements of Food Service Key accounts, acquire by conducting demonstration/ sampling/ customization along with Chef Support, of Zydus products and ensure regular supplies through RDS.

- Evaluate consumption, sign Purchase Contract with the accounts, and ensure Volumes and supplies on monthly basis.

- Identify opportunities in alternative Bulk Institutional channels for Zydus products, eg.

Bakery

Manufacturing, Food Industries, etc.

- Coordinate with RDS & Branch team for commercials such as Collections, Claims etc.

- Appraise the organisation on regular intervals about the Competetor activities such as New Products / Packs, Schemes etc.

- Gather data on Competitor pricing, Sales, Customer base etc and analyse sales data and past trends on a continuos basis.

- 1. People: Manage and Develop, Key Account Executives creating a high performing team.

- Sales Targets Achievement: Meeting or exceeding sales goals set for the segment,



often measured in revenue, volume of orders, or number of new accounts.

- Client Acquisition and Retention: Identifying and acquiring new clients while maintaining and strengthening relationships with existing clients in the industry.

- Market Penetration and Expansion: Expanding the company’s presence in the sector by targeting recent geographic areas, market segments, or product lines.

- Customer Relationship Management: Building and nurturing strong relationships with key decision-makers and influencers in the sector to drive repeat business and customer loyalty.

- Product Knowledge and Promotion: Demonstrating a deep understanding of the company’s products and services, and effectively promoting these to meet the specific needs of the market.

- Order Management and Coordination: Ensuring accurate order processing, timely delivery, and coordination with the logistics and supply chain teams to meet customer expectations.

Requirements

- Graduate / MBA Preferred

- Minimum 2 to 3 years of experience in handling Institutional sales preferably in Key Accounts HORECA
- with good communication skills in English and regional language.

- Good Knowledge and understanding of Institutional Sales

- Sound Knowledge of Sales Fundamentals

- Having hands on experience in Sales Force Automation (SFA)

- RDS Management including ROI

- Result Oriented

- Analytical Ability

- Takes Initiative

- Negotiation & Problem Solving

- Good written & oral communication

📌 Business Development Manager - Food Services (Delhi)
🏢 Zydus Wellness
📍 Delhi