Business Development Manager –

Industry: Exhibitions & Trade Shows

Job Type: Full time

Experience: 2–5 years preferred

Location: Ahmedabad / Delhi / Mumbai / Chennai

About the Role

We are looking for an energetic and target-driven Business Development Manager to drive exhibitor acquisition, sales, and business growth for our exhibitions and trade shows.

The ideal candidate should be confident in B2B sales, client meetings, negotiation, relationship management, and closing business. Experience in exhibitions, events, trade shows, media, or related B2B industries will be an advantage.

Key Responsibilities

- Generate and develop new business opportunities through cold calling, networking, references, LinkedIn, database, face-to-face meetings, and industry visits.
- Identify, approach, and acquire new exhibitors and brands for upcoming exhibitions.
- Sell exhibition space, booths, sponsorships, branding opportunities, and other commercial packages.
- Understand client requirements and recommend suitable participation options.
- Conduct regular client meetings, presentations, follow-ups, negotiations, and sales closures.
- Build and maintain strong, long-term relationships with exhibitors, brands, distributors, and industry stakeholders.
- Maintain a healthy sales pipeline and ensure timely follow-ups with prospective clients.
- Achieve monthly, quarterly, and exhibition-wise sales and revenue targets.
- Research target industries, companies, competitors, and market opportunities to identify potential exhibitors.
- Maintain accurate records of leads, prospects, meetings, proposals, follow-ups, and closures in CRM/sales reports.
- Coordinate with internal teams including marketing, operations, visitor promotion, and management to ensure smooth exhibitor onboarding.
- Travel for client meetings, market visits, industry networking, and business development activities whenever required.

What We Are Looking For




- 2–5 years of experience in B2B Sales, Business Development, Exhibitions, Events, Media, Advertising, or related industries.
- MBA/PGDM in Sales, Marketing, Business Development or a relevant qualification is preferred.
- Strong communication, presentation, negotiation, convincing, and closing skills.
- Ability to independently generate leads and convert prospects into paying clients.
- Strong relationship-building and networking abilities.
- Highly target-oriented, proactive, and commercially driven.
- Comfortable with frequent client meetings and field sales.
- Willingness to travel for business development and client meetings.
- Must own a 2-wheeler and hold a valid driving licence.
- Good working knowledge of MS Excel, PowerPoint, email, CRM, WhatsApp, and LinkedIn is preferred.

Key Performance Areas
- New exhibitor acquisition
- Exhibition booth/space sales
- Revenue generation
- Lead-to-client conversion
- Client meetings and presentations
- Sales pipeline development
- Follow-up and closure
- Client retention and repeat participation
- Achievement of monthly and exhibition-wise targets

What We Offer
- Attractive fixed salary performance-based incentives
- Additional incentives linked to sales/revenue achievement
- Exposure to leading brands and industry professionals
- Opportunities to travel and build a strong professional network
- Career growth and increased responsibility based on performance
- Dynamic, performance-driven work environment
- Opportunity to build a career in the growing Exhibitions & Trade Shows industry

Who Should Apply?

This role is ideal for someone who enjoys sales, meeting people, building relationships, negotiating, and closing deals and wants to build a long-term career in B2B exhibitions and trade shows.

If you are ambitious, confident, target-oriented, and believe you can bring business, we would like to hear from you.

Pay: ₹14,117.43 - ₹35,000.00 per month

Work Location: In person

📌 Business Development Manager (BDM) (Delhi)
🏢 Marcellus international houseware show
📍 Delhi