Business Development Executive – Admissions

Experience: 2–4 Years

Department: Admissions & Marketing

Industry: K–12 Education

Role Overview

We are looking for a growth-oriented Business Development Executive who enjoys interacting with parents, building partnerships, and converting enquiries into admissions. The role involves driving admissions, parent engagement, and on-ground marketing initiatives for a Cambridge IGCSE school.

Key Responsibilities

1. Admissions & Lead Conversion

- Handle inbound enquiries through calls, WhatsApp, email, walk-ins, and website forms.
- Counsel parents on the Cambridge curriculum, fees, campus, transport, and admission process.
- Convert enquiries into campus visits, applications, and enrolments.
- Maintain a 40%+ conversion rate.
- Keep the school ERP/CRM updated with daily leads, follow-ups, and pipeline status.

2. Marketing Strategy Implementation

- Execute admissions campaigns planned by the CMO, including Open Houses, campus tours, school fairs, and parent workshops.
- Coordinate with the Marketing team on lead generation, content, and event promotions.
- Track campaign performance, walk-in sources, and cost per admission on a weekly basis.

3. Outreach & Partnerships

- Visit feeder preschools, daycares, and playgroups across Hennur, Kalyan Nagar, Horamavu, and Hebbal to explore referrals and partnership opportunities.
- Conduct corporate outreach and explore tie-ups with companies around Manyata Tech Park and Bagmane Tech Park for employee admission benefits.
- Participate in education fairs, apartment events,



and RWA activities to increase brand visibility and generate admissions.

4. Reporting & MIS

- Prepare and share daily and weekly reports with the CMO covering leads, walk-ins, conversions, drop reasons, and competitor feedback.
- Maintain admission pipeline forecasts against targets for each grade.
- Share parent insights and market feedback with the marketing team to improve campaigns and communication.

Must-Have Skills & Requirements

- 2–4 years of experience in K–12 admissions, EdTech sales, B2C sales, or parent counselling.
- School admissions experience is preferred.
- Excellent communication and parent counselling skills.
- Fluency in Kannada/ English / Hindi.
- Target-driven with a high level of ownership and accountability.
- Comfortable with field visits 3–4 days a week.
- Basic knowledge of CRM and Excel.
- Comfortable working with data, maintaining trackers, and handling daily reporting.

Good to Have

- Experience with Cambridge, IB, or CBSE school admissions.
- Existing network with preschools, corporates, or other relevant organisations in North Bangalore.
- Understanding of parent decision-making, school selection, and the education market in Bangalore.

What We Offer

- Fixed salary + performance-based incentives linked to admissions.
- Opportunity to work closely with the Admissions, Marketing, and Leadership teams.
- Exposure to admissions, business development, partnerships, and on-ground marketing initiatives.

Pay: Up to ₹600,000.00 per year

Perks

- Commuter assistance
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Business Development Executive (BDE) (Bengaluru)
🏢 Tenacityhub Global
📍 Bengaluru