Assistant Trade Marketing Manager - Key Roles & Responsibilities (FMCG)

An Assistant Trade Marketing Manager acts as a bridge between the Sales and Marketing teams to ensure effective execution of brand and promotional activities in the market.

Key Responsibilities

1. Trade Promotion Planning

- Develop and execute trade marketing campaigns.
- Plan consumer offers, retailer schemes, and seasonal promotions.
- Ensure promotions drive sales and market share growth.

2. Sales Support

- Provide sales teams with promotional materials and merchandising tools.
- Coordinate launch activities for new products.
- Support achievement of sales targets through market activation.

3. Channel Management

- Work closely with Contemporary Trade, General Trade, and E-commerce channels.
- Design channel-specific promotional plans and visibility programs.
- Monitor implementation across stores and regions.

4. Merchandising & Visibility

- Improve in-store visibility through POSM (Point of Sale Materials).
- Ensure proper product placement, display execution, and planogram compliance.
- Coordinate with agencies for branding and retail activation.

5. Market Analysis

- Analyze market trends,



competitor activities, and sales data.
- Track promotion effectiveness and ROI.
- Provide recommendations for improving trade initiatives.

6. Budget Management

- Assist in managing trade marketing budgets.
- Monitor spending against approved plans.
- Ensure cost-effective execution of campaigns.

7. Stakeholder Coordination

- Coordinate with Marketing, Sales, Supply Chain, and external agencies.
- Ensure timely availability of promotional materials and products.

KPIs
- Sales growth
- Secondary sales achievement
- Market share growth
- Promotion ROI
- Outlet coverage
- Visibility compliance
- New product launch success

Skills Required
- Trade Marketing & Sales Planning
- FMCG Channel Knowledge
- Data Analysis & Reporting
- Excel & PowerPoint
- Communication & Negotiation Skills
- Project Management
- Retail Execution Management

Typical FMCG Experience Requirement
- 3 to 6 years of experience in Trade Marketing, Sales, Category Management, or Channel Marketing within FMCG companies.Role & responsibilities

Preferred candidate profile

📌 Assistant Trade Marketing Manager-Modern Trade (Mumbai)
🏢 Parag Milk Foods
📍 Mumbai