About the Role

nWe're looking for a Art Director who is equal parts designer, copywriter, and conceptual

nthinker - someone who can take a performance marketing brief and turn it into

nscroll-stopping creative for Meta, Google, and other platforms. This is not a "just execute the

nbrief" role. We need someone who can originate ideas - the copy line and the visual - and

nthen have the craft to bring it to life themselves.

nYou'll be working on high-volume, fast-turnaround performance creative, so you need to be

nas comfortable ideating ten hooks in an hour as you are polishing a hand-drawn illustration

nor building out a storyboard for a video shoot.

n

nWhat You'll Do

n● Conceptualize and design performance-first creatives (statics, carousels, videos) for

nMeta, Google, and other digital platforms, owning the idea from brief to final file.

n● Write sharp, out-of-the-box copy for hooks, headlines, and ad narratives - you

nshould be as strong with words as you are with a design tool.

n● Design and art-direct in a distinct, hand-illustrated visual style (think Blinkit, Swiggy,

nZepto-style creative language) alongside more polished, conventional design work.

n● Build storyboards and key visuals/graphics for video and motion projects, working

nclosely with video editors and production teams.

n● Rapidly test and iterate on creative concepts based on performance data, staying

nclose to what's actually working on-platform.

n● Use AI design/creative tools (e.g. Midjourney, Firefly, generative fill workflows, etc.) to

nspeed up ideation and production without compromising on craft.

n● Maintain a high design bar across all output - typography, layout, color, and





nillustration - while working within the speed constraints of performance marketing.

n● Collaborate with performance marketing, brand, and content teams to align creative

noutput with campaign goals and platform best practices.

n● Mentor junior designers and provide creative direction/feedback on their work, where

napplicable.

n

n

nWhat We're Looking For

n● 8–10 years of experience in a design/art direction role, with a portfolio that clearly

nshows both conceptual thinking and hands-on execution.

n● Strong, versatile graphic design skills - you can move between clean commercial

ndesign and quirky, hand-drawn/illustrative styles.

n● Proven ability to write copy, not just design around someone else's - headlines,

nhooks, and short-form ad copy that's sharp and platform-native.

n● Hands-on expertise in Adobe Photoshop, Illustrator, and other relevant design

nsoftware (After Effects/Premiere Pro is a plus for storyboarding and video work).

n● Working knowledge of AI creative tools and how to fold them into a fast-paced design

nworkflow.

n● A genuine understanding of what makes performance creative work on Meta and

nGoogle - this isn't brand design, it's design that has to earn a click/conversion.

n● Robust storyboarding skills for video/motion content.

n● A conceptual mindset - someone who can look at a brief and come back with an

nidea, not just a layout.

n● Ability to work at speed without dropping quality, and to take feedback/data and

niterate fast.

nGood to Have

n● Experience working with D2C, e-commerce, or quick-commerce brands.

n● Familiarity with short-form video trends (Reels/Instagram/YouTube Shorts) and what

nmakes them perform.

n● Prior experience mentoring or leading a small design team.

📌 Art Director - Performance Creatives (Mumbai)
🏢 Truemeds
📍 Mumbai