Area Sales Manager Electric 2-Wheelers

Department: Sales & Marketing

Position: Area Sales Manager (ASM)

Industry: Electric 2-Wheeler / EV

Reporting To: Regional Sales Manager / Head – Sales

Location: As per assigned territory

Travel: Extensive field travel – minimum 20 days per month

1. Job Purpose

To drive sales and market development for the company's electric 2-wheelers in the assigned territory through dealer/channel-partner appointment, dealer development, retail sales growth, market expansion and continuous field engagement. The ASM will be responsible for building a strong and productive dealer network and achieving assigned sales targets.

1. Key Responsibilities

A. Channel Partner / Dealer Development

- Identify and appoint suitable dealers, distributors and channel partners in the assigned territory.
- Develop new markets and ensure adequate dealer coverage.
- Evaluate prospective dealers on financial capability, market reach, infrastructure and local reputation.
- Ensure timely onboarding and activation of newly appointed dealers.
- Develop long-term relationships with channel partners.

B. Sales & Target Achievement

- Achieve monthly, quarterly and annual vehicle sales targets.
- Generate retail sales through dealers and continuously improve dealer throughput.
- Prepare territory-wise sales plans and execute them effectively.
- Monitor dealer-wise sales performance and take corrective action wherever required.
- Identify opportunities for increasing market share and penetration.

C. Dealer Development

- Regularly visit dealers and review their business performance.
- Help dealers improve showroom activity, lead generation, conversion and retail sales.
- Ensure proper display, demonstration and promotion of vehicles.
- Support dealers in local marketing activities, customer events, test rides and promotional campaigns.
- Identify inactive/low-performing dealers and prepare action plans for improvement.

D.



Market Development

- Conduct extensive market visits to identify new business opportunities.
- Study competitor products, pricing, schemes, dealer network and market activities.
- Identify potential markets, towns and customer segments for expansion.
- Develop local contacts and business relationships to increase brand visibility and sales.

E. Field Sales & Customer Engagement

- Spend substantial time in the field with dealers and prospective channel partners.
- Support dealers in lead generation and conversion wherever required.
- Participate in vehicle demonstrations, test rides, exhibitions and local promotional activities.
- Understand customer and market feedback and communicate the same to the company.

F. Reporting & MIS

- Submit daily/weekly/monthly sales and market reports.
- Maintain accurate records of dealer visits, prospects, leads, retail sales and market activity.
- Provide regular updates on competitor activity, pricing and market conditions.
- Prepare territory-wise sales forecasts and dealer-wise performance reports.

1. Field Travel Requirement

The position requires minimum 20 days of field travel every month. The candidate must be comfortable with:

- Extensive touring within the assigned territory.
- Visiting existing and prospective dealers.
- Regular market visits and customer interaction.
- Travelling to towns, semi-urban and rural markets as required.
- Working independently while managing a geographically dispersed territory.

Field presence and market coverage are a core requirement of this position.

1.



Key Performance Indicators (KPIs)

Performance will primarily be measured on:
- Achievement of monthly/quarterly sales targets.
- Number of new dealers/channel partners appointed.
- Number of recent dealers successfully activated.
- Dealer-wise retail sales growth.
- Territory sales growth.
- Dealer productivity and network expansion.
- Market coverage and field visits.
- Lead generation and conversion.
- Collection/payment discipline of channel partners.
- Quality and timeliness of sales/MIS reporting.

1. Candidate Profile

- Graduate/MBA preferred, with relevant sales experience.
- 2–6 years of experience in automobile, EV, two-wheeler, automotive or related channel sales.
- Experience in dealer appointment and dealer management will be strongly preferred.
- Candidates with experience in electric 2-wheelers will have an advantage.
- Strong understanding of local markets and dealer networks.
- Good communication, negotiation and relationship-management skills.
- Strong sales orientation with an ability to work against targets.
- Must be willing to undertake minimum 20 days of field travel every month.
- Must be self-driven and capable of independently developing a territory.

1. Personal Attributes

- Aggressive and result-oriented approach.
- Strong field-sales discipline.
- Ability to open new markets and build relationships from scratch.
- Good negotiation and convincing ability.
- High ownership and accountability.
- Ability to work under sales pressure and meet deadlines.
- Practical understanding of dealer economics and retail sales.
- Willingness to spend significant time in the market rather than operating primarily from the office.

1. Preferred Experience

Preference will be given to candidates who have handled: Electric 2-Wheeler / 2-Wheeler / Automobile Dealer Network / EV Channel Sales / Distribution / Territory Sales.

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