Position: Area Sales Manager General Trade (GT)

Company: Beyond Snack

Role Purpose The Area Sales Manager GT will be responsible for driving sales growth, expanding market presence, and strengthening distributor and retailer networks. The role focuses on execution excellence, team management, and achieving volume and value targets in the General Trade channel.

Key Responsibilities

- Drive primary and secondary sales across assigned territories
- Appoint, manage, and motivate distributors to achieve business targets
- Expand numeric distribution, weighted distribution, and outlet coverage
- Ensure effective visibility, merchandising, and in-store execution
- Monitor stock availability, secondary movement, and market hygiene
- Lead, train, and manage Sales Officers / Executives in the region
- Plan and execute market activations, schemes, and promotions
- Track competition activities and provide regular market insights
- Ensure timely collections and adherence to company credit policies




- Prepare daily/weekly/monthly sales reports and review performance

Key Requirements

- 10 years of sales experience in FMCG, preferably in snacks / food category
- Minimum 23 years of experience as ASM handling GT
- Strong distributor management and team-handling experience
- Proven track record of achieving and exceeding sales targets
- Good understanding market dynamics and trade structure
- Strong negotiation, communication, and analytical skills
- Willingness to travel extensively within the assigned region

Education: Graduate in any discipline (MBA preferred but not mandatory)

What Beyond Snack Offers

- Chance to work with a fast-growing FMCG brand
- Performance-driven culture with high ownership
- Competitive compensation and growth opportunities Role & responsibilities

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