- Identify and develop recent business opportunities in HV/EHV substations, transmission & distribution projects, cabling, earthing and EPC turnkey solutions.
- Promote company offerings including electrical equipment supply, testing services, AMC, retrofitting and safety products.
- Generate and manage sales leads from utilities, industries, EPC contractors, government departments and infrastructure developers.
- Prepare techno-commercial proposals, cost estimates and tender documents in coordination with engineering and projects teams.
- Negotiate contracts, pricing and payment terms to close profitable deals.
- Build strong relationships with key decision-makers, consultants and project owners.
- Handle client meetings, technical presentations and site visits.
- Ensure high customer satisfaction, repeat business and long-term contracts (AMC & service agreements).
- Analyze market trends, competitor activities and emerging opportunities in power & safety sectors.
- Work closely with engineering, procurement, and project execution teams to ensure accurate commitments and timely delivery.
- Maintain sales pipeline, forecasts and CRM records.
- Support project handover, billing milestones and collection follow-ups.
- Set targets, monitor performance and drive achievement of revenue and growth objectives.