Company Description Akava Luxury is a premium manufacturing company specializing in high-quality fashion accessories in vegan and genuine leather, including belts, wallets, bags, and small leather goods. The brand focuses on combining sophisticated design with everyday functionality for customers of all genders. Products are crafted using top-grade leather, metals, and other premium materials, with strong emphasis on durability and a luxurious look and feel.

A dedicated design team blends contemporary styles with traditional craftsmanship, offers customization options, and upholds rigorous quality control standards.

Akava

Luxury also incorporates eco-friendly practices and responsible sourcing, appealing to customers who value both style and sustainability.

Role Description This is a full-time, on-site Area Sales Manager / ASE role based in New Delhi, covering the Delhi NCR region for the FMCG segment. The role involves managing and expanding the sales network, including distributors, retailers, and key accounts, to drive revenue and market share for Akava Luxury products. The individual will be responsible for planning and executing sales strategies, setting and monitoring targets, and ensuring effective coverage of assigned territories.

Daily activities include tracking sales performance, overseeing merchandising and visibility, coordinating promotions, and gathering market intelligence on competitors and consumer trends.



The role also includes regular field visits, building robust relationships with trade partners, providing feedback to marketing and product teams, and preparing accurate sales reports and forecasts.

Qualifications

- Proven experience in FMCG or fashion accessories sales in the Delhi NCR market, with exposure to area or territory management.
- Strong skills in sales planning, target achievement, and channel management, including distributor and retailer handling.
- Ability to analyze sales data, track performance metrics, and derive actionable insights for improving territory results.
- Effective communication, negotiation, and relationship-building skills with trade partners and internal teams.
- Knowledge of merchandising, in-store visibility, and promotional execution in modern and traditional trade environments.
- Comfort with on-the-ground fieldwork, market visits, and regular travel within the assigned territory.
- Basic proficiency in MS Excel and sales reporting tools for forecasting and performance tracking.
- Bachelor’s degree in Business, Marketing, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
- Understanding of premium and lifestyle product positioning, preferably in leather goods or fashion accessories, is a plus.
- Ability to work independently, meet deadlines under pressure, and maintain a results-oriented mindset.

📌 Area Sales Manager /ASE - FMCG - Delhi NCR (New Delhi)
🏢 AKAVA Luxury
📍 New Delhi