Company Description VISCO India delivers comprehensive real estate and property management solutions designed to meet varied business needs across acquisition, development, leasing, and facility management. The company combines market research, tenant representation, and seamless transaction support to help clients maximize ROI and achieve sustainable growth. With strong emphasis on ESG compliance and advanced technology integration, VISCO India continuously enhances operational efficiency and transparency.

A commitment to high-quality client service and long-term partnerships makes VISCO India a trusted name in the real estate and property management sector. Team members join a dynamic environment focused on innovation, profitability, and building lasting value.

Role Description The Mobile App Marketing & Growth Manager will lead marketing and growth initiatives for VISCO India’s mobile applications, focusing on user acquisition, engagement, and retention. This full-time, on-site role is based in Gurugram and involves planning and executing app marketing campaigns across digital channels, app stores, and partner platforms. The person in this role will analyze user behavior and performance metrics, optimize app store presence, and run A/B tests to improve conversion rates and in-app engagement.

They will collaborate closely with product, design, and engineering teams to define growth experiments, refine user journeys, and align features with market demand.



Additional responsibilities include managing marketing budgets, preparing performance reports, coordinating with external agencies when needed, and staying current with mobile marketing trends and best practices.

Qualifications

- Strong expertise in mobile app marketing, including user acquisition, app store optimization (ASO), and campaign management.
- Experience with growth strategies such as funnel optimization, A/B testing, cohort analysis, and retention and engagement programs.
- Proficiency with analytics and performance tools (e.g., Google Analytics, Firebase, Mixpanel, Mobile Measurement Partners) and data-driven decision-making.
- Background in digital marketing across channels like paid search, social media, display, and remarketing, preferably for mobile-first products.
- Ability to develop and execute clear marketing strategies and go-to-market plans for new features and app releases.
- Excellent communication and collaboration skills to work with product, design, engineering, and external partners.
- Demonstrated project management skills, including planning, prioritization, and on-time delivery of campaigns and experiments.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; experience in real estate or property management domains is an advantage.
- Comfort working in a fast-paced, in office environment in Gurugram, with a proactive mindset and willingness to take ownership of outcomes.

📌 App Marketing & Growth Manager (Gurugram)
🏢 VISCO India
📍 Gurugram