Location: Remote / Gurgaon (Hybrid)

Company: AstroShubh

About Us

AstroShubh is a technology-driven astrology platform with expert astrologers to provide personalized astrology, Vastu, and spiritual guidance services. We are looking for a data-driven Performance Marketer who can scale our customer acquisition and revenue through paid advertising channels.

Key Responsibilities

- Plan, execute, and optimize paid advertising campaigns across:
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- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Display, YouTube)
- YouTube Advertising
- Other performance channels as required
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- Manage daily campaign budgets and ensure profitable ROAS.
- Build and optimize sales funnels for lead generation and direct conversions.
- Conduct audience research, targeting, retargeting, and lookalike audience creation.
- Analyze campaign performance and generate actionable insights.
- Coordinate with creative teams for ad copies, creatives, videos, and landing pages.
- Perform A/B testing on creatives, audiences, landing pages, and offers.
- Track and report KPIs including:
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- CPL (Cost Per Lead)
- CAC (Customer Acquisition Cost)
- ROAS (Return on Ad Spend)
- Conversion Rate
- Revenue Generated
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- Set up and manage:
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- Meta Pixel
- Google Analytics 4




- Google Tag Manager
- Conversion APIs
- Event Tracking
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Required Skills

- 2+ years of hands-on experience in Performance Marketing.
- Robust expertise in Meta Ads Manager and Google Ads.
- Experience managing monthly ad spends of ₹1 lakh+.
- Strong understanding of funnels, attribution, tracking, and analytics.
- Ability to analyze data and optimize campaigns based on performance.
- Experience with lead generation and e-commerce campaigns.
- Excellent communication and reporting skills.

Preferred Qualifications

- Experience in Astrology, Spirituality, Education, Coaching, Healthcare, or D2C brands.
- Familiarity with CRM tools, WhatsApp automation, and marketing automation platforms.
- Experience scaling campaigns from ₹1 lakh to ₹10 lakh+ monthly spend.

Key Performance Indicators (KPIs)

- Qualified Leads Generated
- Cost Per Lead (CPL)
- Customer Acquisition Cost (CAC)
- ROAS
- Revenue Growth
- Funnel Conversion Rate

Compensation

- Fixed Salary: As per experience
- Performance Bonus based on ROAS and revenue targets
- Growth opportunities in a rapidly expanding digital-first brand

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