About

Piegon Media Pvt Ltd is a fast-growing digital marketing company in Panchkula. We promote healthcare services business.

The Role

We're looking for a hands-on Marketing Executive to drive measurable growth across SEO, content, paid, creative, and CRM.

This is not a strategy-only role. You'll set direction and stay close to the work — reviewing SEO briefs, approving creative, jumping into ad accounts when needed. If you've graduated from execution.

What You'll Own

- Manage SEO + report, creative/video . Set weekly priorities, run performance reviews, coach and develop.
- Organic strategy across India. Local pack rankings, GBP performance, citation health, review velocity.
- Manage Google Ads and Meta Ads spend across locations. Own CAC, CPL, and ROAS by market.
- Direct the content calendar, brief the creative team, ensure brand consistency across all channels.
- Website & optimization — Direct freelance web developers on site improvements, landing pages, CRO tests, technical SEO fixes, and page speed. Own the roadmap; the developers execute.
- Reporting — Deliver a weekly marketing scorecard to the Director with clear numbers: leads by location, cost per lead, conversion rates, organic growth, ad performance, funnel metrics.
- AI search / AEO / GEO — Stay ahead of how AI Overviews, ChatGPT, and Perplexity are changing healthcare search. We're investing here early.

What We're Looking For Required:





- 1–4 years of digital marketing experience
- Proven track record scaling SEO for a multi-location or service business
- Hands-on experience with Google Ads, Meta Ads, GA4, GSC, and modern SEO tools
- Comfortable working with a CRM (Zoho, HubSpot, Salesforce, or similar) to track leads, campaigns, and funnel performance
- Comfortable directing web developers and reviewing technical work (you don't need to code, but you need to know what to ask for)
- Robust analytical mindset — can build a scorecard, defend a number, kill a losing channel
- Experience managing offshore or distributed teams
- Direct, honest communication style — comfortable pushing back and defending decisions

Strongly preferred:

- Healthcare, medical, Pharmaceutical or other YMYL/regulated industry experience
- Multi-location or multi-unit service business experience
- Familiarity with AEO/GEO and AI search optimization

Key Responsibilities

Paid Advertising & Campaign Management

- Manage and optimize Indeed Ads, Google Ads, Meta Ads, and LinkedIn campaigns
- Create high-performing ad creatives, copy, and targeting strategies
- Continuously improve CPL, CTR, and conversion rates
- Align hiring and intake campaigns with real-time business needs

Nice to have:

- CRO / landing page optimization background
- Experience marketing a scale-up business
- Marketing automation and email nurture flow design

📌 Digital Marketing Executive (Panchkula)
🏢 Piegon Media
📍 Panchkula