Department: E-commerce / Growth Location: Pune Experience: 5 -10 Years (D2C/FMCG/Beauty & Personal Care preferred) About the Role: We are looking for a dynamic and growth-oriented Head D2C to lead and scale our Direct-to-Consumer business. This role will own the end-to-end D2C P&L;, drive revenue growth, optimize customer acquisition and retention, enhance website performance, and deliver a best-in-class customer experience. The ideal candidate has proven expertise in scaling D2C brands, driving digital growth, and building high-performing teams. Key Responsibilities : D2C Business Strategy - Develop and execute the overall D2C growth strategy aligned with business objectives. - Own the complete D2C P&L;, including revenue, profitability, and operational efficiency. - Build long-term growth plans to scale the brand across owned digital channels. - Identify new growth opportunities, customer segments, and product categories. Website & Conversion Optimization - Own the performance of the D2C website (Shopify or equivalent platform). - Improve website conversion rate (CVR), Average Order Value (AOV), and customer lifetime value (LTV). - Optimize the customer journey, checkout process, and user experience. - Work with Product, UI/UX, and Technology teams to implement website improvements. Customer Acquisition & Growth - Collaborate with the Performance Marketing team to drive profitable customer acquisition. • - Monitor CAC, ROAS, MER, LTV, and customer retention metrics. - Develop strategies to increase repeat purchases and subscription programs. - Scale revenue through campaigns, offers, and new customer acquisition initiatives. CRM & Customer Retention - Lead CRM strategy across Email, SMS, WhatsApp, and Loyalty Programs. - Improve customer retention, repeat purchase rate,



and customer engagement. - Develop life cycle marketing campaigns and personalized communication strategies. Merchandising & Product Strategy - Plan product launches, bundles, offers, and promotional calendars. - Work closely with Brand and NPD teams on product assortment and pricing strategies. - Optimize product merchandising based on customer behavior and sales trends. Analytics & Business Intelligence - Monitor business performance using dashboards and analytics tools. - Analyze traffic, conversions, revenue, customer cohorts, and retention metrics. - Present weekly and monthly business reviews with actionable recommendations. Cross-functional Leadership - Collaborate with Brand, Performance Marketing, Supply Chain, Customer Support, Finance, Technology, and Product teams. - Lead and mentor the D2C team to achieve business goals. - Drive a culture of data-driven decision-making and continuous improvement. Key Skills : - Solid expertise in D2C business management. - Deep understanding of Shopify and D2C technology ecosystems. - Experience with Performance Marketing, CRM, and Growth strategies. - Strong analytical and commercial acumen. - Expertise in P&L; management and business planning. - Advanced Excel, GA4, Looker Studio, and analytics tools. - Excellent leadership and stakeholder management skills. Qualifications: - Bachelor's degree in Business, Marketing, Commerce, Engineering, or a related field. - MBA is preferred. Preferred Experience: - 5-10 years of experience in D2C, E-commerce, Growth, or Digital Business. - Prior experience in FMCG, Beauty & Personal Care, Consumer Goods, or Retail. - Proven success in scaling D2C brands with significant revenue growth. - Hands-on experience with Shopify, CRM platforms, and analytics tools.

📌 HeadC (Direct-to-Consumer) (Solapur)
🏢 Ghar Soaps
📍 Solapur